Storytelling has always been one of the most effective ways of human communication and influence. From campfire stories that are passed down for generations, to movies, books and so much more – almost every part of our lives involves storytelling of some kind. In fact, the origin of storytelling dates as far back as our cave-dwelling ancestors when cave drawings were used to share messages with future generations, to today's modern-day social media influencers. Why? Because it’s our human instinct to crave connection and common ground.
It’s also the very reason marketers have used storytelling for centuries as a key marketing and branding tool to connect with customers' emotions and experiences. Today, influencer marketing is one of the most effective forms of storytelling a brand can participate in – and it goes far beyond simply featuring a product in an influencer’s Instagram post.
Sure, anyone can tell a story. But not everyone can tell a great story. That’s where the magic of influence happens. If brands want to tell their story right, they’ve got to know the art of great storytelling. Luckily, all good stories have a common thread.
Storytelling is a universal human behavior that we all use to create connections with each other. We use stories to get to know each other, understand each other better, see the world from another person’s perspective and connect with each other.
It’s for that reason that the art of storytelling is a skill that transcends all cultures and is an essential way of communicating ideas or experiences. When we can tell our stories, we become part of the tribe. We are invited in, and we are given a place at the table. That’s what storytelling is really all about and why we are psychologically drawn to it.
Remember, to tell a story, you need someone to listen. People are often only open to listening to those they trust, or who are deemed credible and that’s where personal influence comes into play. Telling a great story builds connection, but only if that story is real, raw and authentic. When it is, a real connection with an audience is built.
A popular TED Talk by Lisa Bu discusses the power of storytelling and promotes the idea that storytelling is a powerful, universal way to create meaning and connect with others. In it, she explains how they have found that both rockstars and blue-collar workers use storytelling as a way to get what they want.
The same can be said for brands – if you want your audience to do something, your story needs to have meaning and create a connection, but be built on a foundation of trust.
The human brain can't help but make sense of the world in stories. In fact, did you know that our brain is wired to believe that a story is more important than the truth? This means that if someone tells a story, we will more often than not, believe them over pure facts. This is why authenticity is so crucial. If authenticity and truth lacks, it can quickly go downwards for any brand or influencer.
What we love about storytelling through influencer marketing, is that it allows businesses to create their own authentic narratives and connect with consumers on a deeper level. In an age where consumers are bombarded with thousands of messages every day, influencer marketing allows businesses to cut through the clutter and deliver their message in the most authentic way. Simply put, it gives businesses a platform to tell their story in a way that resonates with consumers.
When done right, influencer marketing can be an extremely powerful content strategy. By partnering with relevant social media influencers, businesses can tell their story in a way that feels natural and resonates with their target audience. But what’s more is that micro-influencers hold a unique position, with a more engaged, niche audience as opposed to influencers with larger followings, further adding to authenticity and trust.
In order to achieve the best results, it's crucial to partner with an influencer who is a good fit for your brand and whose audience is aligned with yours – especially one that feels like a natural, authentic fit for the brand. But don’t worry, we can help with that!
Great stories have a powerful impact on their audience – they can make people laugh, cry, and think about the world in new ways.
But more than that, stories have the ability to stick with us long after we hear them. They can be inspiring, heartwarming, or even life-changing. And when it comes to marketing, stories can be a powerful tool for brand awareness and brand recall – especially when the message is impactful.
At the end of the day, we all love a good story. Whether it's one that we've heard before or one that's completely new to us, stories have a way of capturing our attention and leaving a lasting impression. That’s why influencer-led storytelling is an incredibly effective way to connect with your target audience and create meaningful engagement.
In our expert opinion, influencer marketing really is the future of storytelling because it allows businesses to tap into an influencer’s unique power to influence. Through influencer marketing, businesses can tell the right story to the right audience, resulting in some of the most authentic and powerful content out there.
At People Have Influence, we know exactly how to bring your brand story to life with the right influencer that can create authentic marketing campaigns. We have a careful, selective process when it comes to finding the right match – it’s what we do best, and any brand can attest to it.
Not sure what to expect when working with an influencer marketing agency like us? Simply put, the reason we exist is to bring your brand to life through people and storytelling. We’d love to show you how – from vetting and sourcing to implementation and expert campaign tracking.
Below are just a few of our favorite stories we have been lucky enough to tell.
People really do have influence and storytelling is a key tool in any successful content marketing. Let’s continue to celebrate brilliant people and the brilliant stories they tell, for centuries to come.
Storytelling has always been one of the most effective ways of human communication and influence. From campfire stories that are passed down for generations, to movies, books and so much more – almost every part of our lives involves storytelling of some kind. In fact, the origin of storytelling dates as far back as our cave-dwelling ancestors when cave drawings were used to share messages with future generations, to today's modern-day social media influencers. Why? Because it’s our human instinct to crave connection and common ground.
It’s also the very reason marketers have used storytelling for centuries as a key marketing and branding tool to connect with customers' emotions and experiences. Today, influencer marketing is one of the most effective forms of storytelling a brand can participate in – and it goes far beyond simply featuring a product in an influencer’s Instagram post.
Sure, anyone can tell a story. But not everyone can tell a great story. That’s where the magic of influence happens. If brands want to tell their story right, they’ve got to know the art of great storytelling. Luckily, all good stories have a common thread.
Storytelling is a universal human behavior that we all use to create connections with each other. We use stories to get to know each other, understand each other better, see the world from another person’s perspective and connect with each other.
It’s for that reason that the art of storytelling is a skill that transcends all cultures and is an essential way of communicating ideas or experiences. When we can tell our stories, we become part of the tribe. We are invited in, and we are given a place at the table. That’s what storytelling is really all about and why we are psychologically drawn to it.
Remember, to tell a story, you need someone to listen. People are often only open to listening to those they trust, or who are deemed credible and that’s where personal influence comes into play. Telling a great story builds connection, but only if that story is real, raw and authentic. When it is, a real connection with an audience is built.
A popular TED Talk by Lisa Bu discusses the power of storytelling and promotes the idea that storytelling is a powerful, universal way to create meaning and connect with others. In it, she explains how they have found that both rockstars and blue-collar workers use storytelling as a way to get what they want.
The same can be said for brands – if you want your audience to do something, your story needs to have meaning and create a connection, but be built on a foundation of trust.
The human brain can't help but make sense of the world in stories. In fact, did you know that our brain is wired to believe that a story is more important than the truth? This means that if someone tells a story, we will more often than not, believe them over pure facts. This is why authenticity is so crucial. If authenticity and truth lacks, it can quickly go downwards for any brand or influencer.
What we love about storytelling through influencer marketing, is that it allows businesses to create their own authentic narratives and connect with consumers on a deeper level. In an age where consumers are bombarded with thousands of messages every day, influencer marketing allows businesses to cut through the clutter and deliver their message in the most authentic way. Simply put, it gives businesses a platform to tell their story in a way that resonates with consumers.
When done right, influencer marketing can be an extremely powerful content strategy. By partnering with relevant social media influencers, businesses can tell their story in a way that feels natural and resonates with their target audience. But what’s more is that micro-influencers hold a unique position, with a more engaged, niche audience as opposed to influencers with larger followings, further adding to authenticity and trust.
In order to achieve the best results, it's crucial to partner with an influencer who is a good fit for your brand and whose audience is aligned with yours – especially one that feels like a natural, authentic fit for the brand. But don’t worry, we can help with that!
Great stories have a powerful impact on their audience – they can make people laugh, cry, and think about the world in new ways.
But more than that, stories have the ability to stick with us long after we hear them. They can be inspiring, heartwarming, or even life-changing. And when it comes to marketing, stories can be a powerful tool for brand awareness and brand recall – especially when the message is impactful.
At the end of the day, we all love a good story. Whether it's one that we've heard before or one that's completely new to us, stories have a way of capturing our attention and leaving a lasting impression. That’s why influencer-led storytelling is an incredibly effective way to connect with your target audience and create meaningful engagement.
In our expert opinion, influencer marketing really is the future of storytelling because it allows businesses to tap into an influencer’s unique power to influence. Through influencer marketing, businesses can tell the right story to the right audience, resulting in some of the most authentic and powerful content out there.
At People Have Influence, we know exactly how to bring your brand story to life with the right influencer that can create authentic marketing campaigns. We have a careful, selective process when it comes to finding the right match – it’s what we do best, and any brand can attest to it.
Not sure what to expect when working with an influencer marketing agency like us? Simply put, the reason we exist is to bring your brand to life through people and storytelling. We’d love to show you how – from vetting and sourcing to implementation and expert campaign tracking.
Below are just a few of our favorite stories we have been lucky enough to tell.
People really do have influence and storytelling is a key tool in any successful content marketing. Let’s continue to celebrate brilliant people and the brilliant stories they tell, for centuries to come.
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
