Fact: Influencer marketing is the fastest growing marketing practice in and around the world. This is because influencer marketing organically feeds marketed material directly into someone’s hands, without it coming across as ‘marketing’. There’s no doubt it’s awesome – it’s the very reason we built our agency. You may be asking why though? Let’s first discuss some pitfalls of traditional marketing that have led marketers to discover influencer marketing.
There’s no denying that traditional marketing is a popular tool for marketers around the world, and when done right, it can certainly work. However, over the last few years, the decline in conversions has been phenomenal. And it’s because consumers are tired and frustrated with advertisements being displayed right up against their faces, over and over again, on repeat.
As a result, it’s not surprising that most internet users make use of ad blockers. In fact, a study by Interactive Advertising Bureau (IAB) showed that two-thirds of consumers today are using ad blockers. With that in mind, what on earth are marketers to do in order to hit their targets and actually connect with consumers?
Enter influencer marketing. It’s a form of marketing that helps establish your brand, grow your audience and connect with your customers on an authentic, real level. And we’re here to make sure you do it just right.
Of course, it’s no secret that people buy from people and emotional motivators – there’s even a science behind it, according to Forbes.
Below are just a few ways that display how influencer marketing can boost business in the best way possible.
It’s not always easy to personify your brand as a business. With influencer marketing, you can put a “face” to your business – one that directly reflects and connects with your ideal audience. When you partner with an influencer who matches your brand’s values and demographic, your audience is much more inclined to connect with your brand on a personal level.
Influencer marketing also boosts engagement because you directly meet your audience where they are already interacting. Many people spend hours on social media, tweeting and retweeting, watching this or watching that. In the process, they’re much more likely to come into contact with marketing messages that come from the very humans they are already interacting with.
Diversify your voice, spread your reach further, resonate with a niche audience, and spark more conversations than a traditional advertisement would.
Want to tap into uncharted territory? No problem. Simply reach new audiences or expand your current audience with influencer marketing. Influencers (especially micro-influencers) have an already established, loyal and niche audience who trusts and listens to what they have to say. Therefore, if you’d like to speak to or test out a new, specific audience, influencers prove to be an extremely effective way to ensure audience engagement, and that people are paying attention when your brand is being talked about. If done correctly, over time, you can turn these followers into loyal customers for good.
It’s also super focused. Influencers have created an audience based on their own niche. By partnering with an influencer who is in an exact niche you are looking to target, you’ll have a ready made target audience at your fingertips, meaning any leads generated from your campaign will be relevant and not full of clutter.
Of course, the obvious benefit of using influencer marketing is sitting back and watching your sales skyrocket. Before getting too excited, timing is key and needs to be analysed specifically to meet your audience at a time when they are ready to purchase. Perhaps you’d even like to make sales before your product launches by gaining hype and starting conversations.
When it comes to measuring sales, it depends largely on the price and product, but one can specifically track sales through the use of the right tools and even making use of influencer sales codes. Conversions are much quicker with influencer marketing because they are relevant to the niche audience they are talking to. They are also seen as credible sources and are generally trend-setters that audiences follow suit to. In fact, according to AdWeek, in a recent study, roughly 40 percent of respondents said they made a purchase after seeing a social media influencer use the product or service
Influencers are highly credible, and subsequently, should be viewed as your most valuable marketing tool. Trust is the one thing consumers need to be sure of before making a purchase. Using the right influencers, you will be able to validate and instill trust into your brand, much like a high scale referral.
Influencers have worked hard to create a highly engaged audience who enjoy following their daily lives, including the types of brands they use. Seeing as traditional advertising is no longer trusted by many, authentic brand mentions from popular influencers can help side-step those who insist on ad-blockers.
And it isn’t pushy at all. Perhaps that’s also why it’s hard to tell that it’s an actual advertisement, making it much more trustworthy. Micro-influencers are the perfect trust-factor-tool as they often have more genuine and authentic connections with their following, meaning their audience is well-engaged and likely listens to what the influencer has to say.
Ensure that you choose an influencer that has great credibility and a voice that people listen to. We have plenty to choose from in our family of influencers and we always ensure that all brands and influencers that partner up have matching values.
Every marketer’s dream, right? Research has shown that the benefits of influencer marketing far outweigh the costs and that the return on investment can be extremely high. One of the reasons why is because campaigns can have unlimited potential, with unlimited sharing capabilities. When looking at most paid advertising tactics, there will always be a limit to your reach or budget and this can often fall flat when it comes to desired results.
Influencer marketing campaigns have the potential to be shared, and even go viral, giving your message more reach than you paid for. In addition to this, the shareable content that is created can quickly grow brand awareness and attract attention over and over again.
Sounds too good to be true, doesn’t it? Well, it’s not. Ultimately, when done right, influencer marketing will always be a huge asset to your overall strategy and campaign execution.
If you still have questions about how best you can implement influencer marketing into your brand strategy, chat to our team of experts today and we’ll guide the way. Visit our blog for more interesting topics or find us on Instagram doing what we do best.
Fact: Influencer marketing is the fastest growing marketing practice in and around the world. This is because influencer marketing organically feeds marketed material directly into someone’s hands, without it coming across as ‘marketing’. There’s no doubt it’s awesome – it’s the very reason we built our agency. You may be asking why though? Let’s first discuss some pitfalls of traditional marketing that have led marketers to discover influencer marketing.
There’s no denying that traditional marketing is a popular tool for marketers around the world, and when done right, it can certainly work. However, over the last few years, the decline in conversions has been phenomenal. And it’s because consumers are tired and frustrated with advertisements being displayed right up against their faces, over and over again, on repeat.
As a result, it’s not surprising that most internet users make use of ad blockers. In fact, a study by Interactive Advertising Bureau (IAB) showed that two-thirds of consumers today are using ad blockers. With that in mind, what on earth are marketers to do in order to hit their targets and actually connect with consumers?
Enter influencer marketing. It’s a form of marketing that helps establish your brand, grow your audience and connect with your customers on an authentic, real level. And we’re here to make sure you do it just right.
Of course, it’s no secret that people buy from people and emotional motivators – there’s even a science behind it, according to Forbes.
Below are just a few ways that display how influencer marketing can boost business in the best way possible.
It’s not always easy to personify your brand as a business. With influencer marketing, you can put a “face” to your business – one that directly reflects and connects with your ideal audience. When you partner with an influencer who matches your brand’s values and demographic, your audience is much more inclined to connect with your brand on a personal level.
Influencer marketing also boosts engagement because you directly meet your audience where they are already interacting. Many people spend hours on social media, tweeting and retweeting, watching this or watching that. In the process, they’re much more likely to come into contact with marketing messages that come from the very humans they are already interacting with.
Diversify your voice, spread your reach further, resonate with a niche audience, and spark more conversations than a traditional advertisement would.
Want to tap into uncharted territory? No problem. Simply reach new audiences or expand your current audience with influencer marketing. Influencers (especially micro-influencers) have an already established, loyal and niche audience who trusts and listens to what they have to say. Therefore, if you’d like to speak to or test out a new, specific audience, influencers prove to be an extremely effective way to ensure audience engagement, and that people are paying attention when your brand is being talked about. If done correctly, over time, you can turn these followers into loyal customers for good.
It’s also super focused. Influencers have created an audience based on their own niche. By partnering with an influencer who is in an exact niche you are looking to target, you’ll have a ready made target audience at your fingertips, meaning any leads generated from your campaign will be relevant and not full of clutter.
Of course, the obvious benefit of using influencer marketing is sitting back and watching your sales skyrocket. Before getting too excited, timing is key and needs to be analysed specifically to meet your audience at a time when they are ready to purchase. Perhaps you’d even like to make sales before your product launches by gaining hype and starting conversations.
When it comes to measuring sales, it depends largely on the price and product, but one can specifically track sales through the use of the right tools and even making use of influencer sales codes. Conversions are much quicker with influencer marketing because they are relevant to the niche audience they are talking to. They are also seen as credible sources and are generally trend-setters that audiences follow suit to. In fact, according to AdWeek, in a recent study, roughly 40 percent of respondents said they made a purchase after seeing a social media influencer use the product or service
Influencers are highly credible, and subsequently, should be viewed as your most valuable marketing tool. Trust is the one thing consumers need to be sure of before making a purchase. Using the right influencers, you will be able to validate and instill trust into your brand, much like a high scale referral.
Influencers have worked hard to create a highly engaged audience who enjoy following their daily lives, including the types of brands they use. Seeing as traditional advertising is no longer trusted by many, authentic brand mentions from popular influencers can help side-step those who insist on ad-blockers.
And it isn’t pushy at all. Perhaps that’s also why it’s hard to tell that it’s an actual advertisement, making it much more trustworthy. Micro-influencers are the perfect trust-factor-tool as they often have more genuine and authentic connections with their following, meaning their audience is well-engaged and likely listens to what the influencer has to say.
Ensure that you choose an influencer that has great credibility and a voice that people listen to. We have plenty to choose from in our family of influencers and we always ensure that all brands and influencers that partner up have matching values.
Every marketer’s dream, right? Research has shown that the benefits of influencer marketing far outweigh the costs and that the return on investment can be extremely high. One of the reasons why is because campaigns can have unlimited potential, with unlimited sharing capabilities. When looking at most paid advertising tactics, there will always be a limit to your reach or budget and this can often fall flat when it comes to desired results.
Influencer marketing campaigns have the potential to be shared, and even go viral, giving your message more reach than you paid for. In addition to this, the shareable content that is created can quickly grow brand awareness and attract attention over and over again.
Sounds too good to be true, doesn’t it? Well, it’s not. Ultimately, when done right, influencer marketing will always be a huge asset to your overall strategy and campaign execution.
If you still have questions about how best you can implement influencer marketing into your brand strategy, chat to our team of experts today and we’ll guide the way. Visit our blog for more interesting topics or find us on Instagram doing what we do best.
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
