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Let’s Celebrate The Reason We Exist: Brilliant People

April 29, 2022
Kirsti Rivett
Last month we posted about what brands can expect when working with us. This month, and in celebration of our 3rd birthday, we want to highlight the reason why we exist in the first place, which is, of course, because of inspiring, talented and influential people all over South Africa. If you’ve been following closely on Instagram, you would have seen some of this talent we have shared of a few recent campaigns our incredible influencers have been a part of.

At the end of the day, what sets us apart at P.H.I is the relationships we have with people. People are the very reason we exist, and because of those people, since 2018, we have successfully:

  • Conceptualised and executed over 100 customised influencer campaigns
  • Partnered with over 60 South African brands
  • Connected brands with over 2 000 of South Africa’s finest influencers with followings between 2 000 and 2 000 000.

“We specialise in bringing brands to life through people and the stories they share online. In celebration of our 3rd birthday, we want to say thank you, thank you, THANK YOU, to all those brands, but especially those people that have made this all happen. We simply can't thank everyone enough for being on this journey with us.” – Philippa McCann, CEO.

People really do have influence...

Influencer marketing speaks for itself – just browse through our stats from previous campaigns or read our blog on the current state of influencer marketing 2022. It's clear that in 2022, influencer marketing is still one of the greatest digital marketing tactics – if not the best!

In fact, in one study, 89% of marketers shared that the ROI from influencer marketing is comparable to or better than other marketing channels. With that in mind, it's no surprise that Forbes states that 2022 will be the year that influencer marketing takes over the entire marketing funnel, as we enter the social commerce phase.

“When considering your channel strategy, there is no one size fits all. We choose platforms that suit your objectives and where influencers get the most out of their audience. We will build custom creative and results-driven proposals that not only aim to meet but aim to exceed goals and objectives” – Matt Richardson, Business Director.

Instagram trends are constantly changing and with no way of predicting the next viral trends, influencers have an incredibly thought-out and rewarding job to create content that inspires and resonates with their audience.

“We are deliberate in our proposals. Every idea, mechanic, deliverable and influencer is chosen based on stats and first-hand experience. This gives us the best chance of success and we see it in the results, every time.” – Carmen Marais, Senior Campaign Manager.

Simply put, we are a specialised influencer marketing agency that believes in the power of PERSONAL INFLUENCE. We bring a brand story to life and create authentic influencer marketing campaigns through accurate data analysis and personal profiling. Below are a few campaigns our brilliant influencers have worked on this past year…

- Daniela Canny X Codex

- Shelley Mokoena X Aperol Spritz

- Jessica van Heerden X Elie Saab

- Siv Ngesi X Hisense Mobile

- Shaun Oakley X Vuse

We hope these proudly South African influencers have inspired you.

We hope you loved this inspiring work, because people are our heartbeat, and we only partner with the very best South African influencers in the business to produce the very best work (as you can see!). If you’d like to see more exciting work, we are days away from launching our new work section on our website where you can find a few of our very best pieces of work. KEEP YOUR EYES PEELED!

Again, thank you to each and every person that has been a part of our journey so far – please do continue to support what we do. Every like, comment and share means the world to us!

Check out all of our Instagram posts to see the rest of our birthday posts with more great influencers, or head on over to our blog where you can find a whole host of insightful topics on influencer marketing.

Let’s Celebrate The Reason We Exist: Brilliant People

April 29, 2022
Kirsti Rivett
Last month we posted about what brands can expect when working with us. This month, and in celebration of our 3rd birthday, we want to highlight the reason why we exist in the first place, which is, of course, because of inspiring, talented and influential people all over South Africa. If you’ve been following closely on Instagram, you would have seen some of this talent we have shared of a few recent campaigns our incredible influencers have been a part of.

At the end of the day, what sets us apart at P.H.I is the relationships we have with people. People are the very reason we exist, and because of those people, since 2018, we have successfully:

  • Conceptualised and executed over 100 customised influencer campaigns
  • Partnered with over 60 South African brands
  • Connected brands with over 2 000 of South Africa’s finest influencers with followings between 2 000 and 2 000 000.

“We specialise in bringing brands to life through people and the stories they share online. In celebration of our 3rd birthday, we want to say thank you, thank you, THANK YOU, to all those brands, but especially those people that have made this all happen. We simply can't thank everyone enough for being on this journey with us.” – Philippa McCann, CEO.

People really do have influence...

Influencer marketing speaks for itself – just browse through our stats from previous campaigns or read our blog on the current state of influencer marketing 2022. It's clear that in 2022, influencer marketing is still one of the greatest digital marketing tactics – if not the best!

In fact, in one study, 89% of marketers shared that the ROI from influencer marketing is comparable to or better than other marketing channels. With that in mind, it's no surprise that Forbes states that 2022 will be the year that influencer marketing takes over the entire marketing funnel, as we enter the social commerce phase.

“When considering your channel strategy, there is no one size fits all. We choose platforms that suit your objectives and where influencers get the most out of their audience. We will build custom creative and results-driven proposals that not only aim to meet but aim to exceed goals and objectives” – Matt Richardson, Business Director.

Instagram trends are constantly changing and with no way of predicting the next viral trends, influencers have an incredibly thought-out and rewarding job to create content that inspires and resonates with their audience.

“We are deliberate in our proposals. Every idea, mechanic, deliverable and influencer is chosen based on stats and first-hand experience. This gives us the best chance of success and we see it in the results, every time.” – Carmen Marais, Senior Campaign Manager.

Simply put, we are a specialised influencer marketing agency that believes in the power of PERSONAL INFLUENCE. We bring a brand story to life and create authentic influencer marketing campaigns through accurate data analysis and personal profiling. Below are a few campaigns our brilliant influencers have worked on this past year…

- Daniela Canny X Codex

- Shelley Mokoena X Aperol Spritz

- Jessica van Heerden X Elie Saab

- Siv Ngesi X Hisense Mobile

- Shaun Oakley X Vuse

We hope these proudly South African influencers have inspired you.

We hope you loved this inspiring work, because people are our heartbeat, and we only partner with the very best South African influencers in the business to produce the very best work (as you can see!). If you’d like to see more exciting work, we are days away from launching our new work section on our website where you can find a few of our very best pieces of work. KEEP YOUR EYES PEELED!

Again, thank you to each and every person that has been a part of our journey so far – please do continue to support what we do. Every like, comment and share means the world to us!

Check out all of our Instagram posts to see the rest of our birthday posts with more great influencers, or head on over to our blog where you can find a whole host of insightful topics on influencer marketing.