Nowadays you don’t need to be an A-list celebrity in order to influence a community. Influencer marketing in 2020 means ordinary, authentic, everyday people (with extraordinary content ideas) can influence thousands of followers online. And if you haven’t heard, the return on investment for said micro-influencers is huge.
According to a recent study conducted by Tomoson, for every $1 spent on an influencer marketing campaign on average, a whopping $6,50 is made in returns. And no, it’s not too good to be true. Of course, when dealing with people, there are many variables at play and each one of the influencers in our family is unique, but one thing is certain – influencer marketing campaigns can be tracked and reported on like never before. It all depends on who you partner with.
At People Have Influence, we promise and guarantee every single one of our clients that their brand will receive unique impressions, and we’re so confident that our strategies work, that you can have your money back if they don’t! We only say this because we know how influencer marketing can impact your business in a big way.
But perhaps you’re wondering how exactly one can track and measure the success of an influencer marketing campaign? Well, for us, all of our client proposals are based on algorithms which are ever-changing. This means we are constantly updating and following new ways in which to measure success even more and we have the best technology in South Africa on our side to guide our research to put forward the best people for a brand.
The influencer marketing industry is one that is booming, and so many marketers are still trying to find their feet in understanding and navigating the world of influencers. There is indeed so much to learn, and that’s why it’s important to have a team of specialists on your side. Because the core of our business focuses on people, we don’t regurgitate influencers for campaigns on a set and repeat basis. No, our systems are way too detailed and intricate to do such a thing, and that’s not at all how our business operates. In fact, it’s quite the opposite – we’re all about the attention to detail.
In our analytics platform, we can search and find anyone and everyone that has influence, and from any platform. We can search people by demographics, category, following amount, businesses pages or individuals, and even by content, meaning hashtags used, captions, mentions, bios and text in highlights.
Another feature we love is that we can search for individuals by their audience following. This is often where things get interesting. For example, we can search for someone that has a majority male or female following, or even an audience in a specific location. Many might assume the influencers they know and follow have a specific audience but that is not always the case – you’ll often be surprised about someone’s true audience reflection, and if you’re smart, use it in a tactical way.
Once we have found an influencer, it’s time to analyse whether they’re the right fit. These influencers are scored on our system and calculated by the number of overall followers and the number of suspicious followers. The scoring system takes into account the most detailed measurements such as response time to DMs and emails, their consistency and frequency of posting, as well as their engagement rate, of course. It’s important to note that we don’t work with anyone that has a low engagement rate and we only work with influencers that have a minimum score of ‘80’ on our system.
Now that they’ve been scored, it’s time to choose who will work best on the campaign. When it comes to choosing multiple influencers, we specifically choose influencers that have 80 - 90% unique followers each. What this means is that there should be no overlapping audiences, giving maximum exposure to each campaign with no duplicated audiences.
From there on, clients have tracking and managing access to be able to see all of the content created from the get-go. You can track swipe ups and click-throughs, embedded UTMs, discount codes, CPI (cost per engage) and sales – you name it, we can track it.
Using our technology and platform, we can discover, brief, manage and report on the campaign from start to finish, all in one place so there's no detail that is left out from the process. Here, you can literally see the detailed metrics of an influencer’s actual influence. Pretty cool, right?
Now let’s get into the nitty-gritty of our influencer marketing tracking capabilities and measuring the ROI of an influencer marketing campaign. First things first, we can’t measure without knowing what the goals are for the campaign. We’ll insert goals into our platform to be able to track the success of the campaign throughout its duration, all of which we can do on our nifty tools.
Simply put, we don’t believe anyone should spend money on things that can’t be tracked. KPIs (key performance indicators) are extremely important tools used to identify what the aim of the marketing campaign is to achieve. We take these very seriously and keep them in sight every step of the way. Once we’ve set these up, we can show the predicted impressions before the campaign goes live, as well as the guaranteed impressions. And we don’t mean to brag, but we’re also the only agency in South Africa that can completely guarantee the CPI, KPIs, CPE, CPL and CPC.
No matter the goal – whether it’s audience building, brand awareness, engagement, impressions, lead generation or conversions, we can use social listening on our reporting tools to listen to what’s being said throughout the duration of the campaign, in real-time. Our clients have live access to view every influencer and piece of content on the campaign and watch the stats changing in real-time. In fact, our tracking capabilities are so detailed, we can even track engagement to the point of someone holding down on an Instagram story for an extended time.
At the end of a campaign, we will always report on the ROI, including all elements of the KPIs, but we believe the fun part is being able to see it changing and growing in the actual time the campaign is running, through a live dashboard.
Our platform really does align with our goal of ‘quality over quantity’, no matter what. Simply put, we have the best technology in the country to track ROI in real-time which also gives us access to the best of the best influencers. With this, we can always create an impactful influencer campaign from start to finish. But most importantly, because people are behind it all, we will provide a humble human experience to an industry that is new to many brands.
2020 has shown us that times are constantly changing and so is the marketing world. In response to the recent global pandemic, marketers have had to drastically change tactics. With much of the world being turned on its head, traditional media, such as online and print advertising are out the window and many brands have turned to influencers for marketing inspiration. And it’s about time.
Lockdown, although dark and dreary for the most part, brought in a ton of online activity. For brands that jumped onto influencer marketing relatively quickly, engagement increased during the lockdown and CPC (cost per click) decreased simply because of the sheer amount of people that were spending time online.
Simply put, although we are coming out of this period slowly, it’s not too late to join in the burst of online activity. There’s really nothing better than someone with an entire community of trusting followers selling your brand story in the most authentic way.
Now that you know what can be tracked, as well as the benefits of using influencer marketing, perhaps it’s time you partnered with the right company that can help you achieve your goals. We’re set and ready to discuss your next influencer marketing strategy – from finding social media influencers that fit your brand, right down to reporting on the influencer marketing ROI.
People Have Influence can take your marketing to the next level of success, get in touch with us today and we’ll show you how. If you enjoyed this article, visit our blog for more interesting topics or find us on Instagram doing what we do best.
Nowadays you don’t need to be an A-list celebrity in order to influence a community. Influencer marketing in 2020 means ordinary, authentic, everyday people (with extraordinary content ideas) can influence thousands of followers online. And if you haven’t heard, the return on investment for said micro-influencers is huge.
According to a recent study conducted by Tomoson, for every $1 spent on an influencer marketing campaign on average, a whopping $6,50 is made in returns. And no, it’s not too good to be true. Of course, when dealing with people, there are many variables at play and each one of the influencers in our family is unique, but one thing is certain – influencer marketing campaigns can be tracked and reported on like never before. It all depends on who you partner with.
At People Have Influence, we promise and guarantee every single one of our clients that their brand will receive unique impressions, and we’re so confident that our strategies work, that you can have your money back if they don’t! We only say this because we know how influencer marketing can impact your business in a big way.
But perhaps you’re wondering how exactly one can track and measure the success of an influencer marketing campaign? Well, for us, all of our client proposals are based on algorithms which are ever-changing. This means we are constantly updating and following new ways in which to measure success even more and we have the best technology in South Africa on our side to guide our research to put forward the best people for a brand.
The influencer marketing industry is one that is booming, and so many marketers are still trying to find their feet in understanding and navigating the world of influencers. There is indeed so much to learn, and that’s why it’s important to have a team of specialists on your side. Because the core of our business focuses on people, we don’t regurgitate influencers for campaigns on a set and repeat basis. No, our systems are way too detailed and intricate to do such a thing, and that’s not at all how our business operates. In fact, it’s quite the opposite – we’re all about the attention to detail.
In our analytics platform, we can search and find anyone and everyone that has influence, and from any platform. We can search people by demographics, category, following amount, businesses pages or individuals, and even by content, meaning hashtags used, captions, mentions, bios and text in highlights.
Another feature we love is that we can search for individuals by their audience following. This is often where things get interesting. For example, we can search for someone that has a majority male or female following, or even an audience in a specific location. Many might assume the influencers they know and follow have a specific audience but that is not always the case – you’ll often be surprised about someone’s true audience reflection, and if you’re smart, use it in a tactical way.
Once we have found an influencer, it’s time to analyse whether they’re the right fit. These influencers are scored on our system and calculated by the number of overall followers and the number of suspicious followers. The scoring system takes into account the most detailed measurements such as response time to DMs and emails, their consistency and frequency of posting, as well as their engagement rate, of course. It’s important to note that we don’t work with anyone that has a low engagement rate and we only work with influencers that have a minimum score of ‘80’ on our system.
Now that they’ve been scored, it’s time to choose who will work best on the campaign. When it comes to choosing multiple influencers, we specifically choose influencers that have 80 - 90% unique followers each. What this means is that there should be no overlapping audiences, giving maximum exposure to each campaign with no duplicated audiences.
From there on, clients have tracking and managing access to be able to see all of the content created from the get-go. You can track swipe ups and click-throughs, embedded UTMs, discount codes, CPI (cost per engage) and sales – you name it, we can track it.
Using our technology and platform, we can discover, brief, manage and report on the campaign from start to finish, all in one place so there's no detail that is left out from the process. Here, you can literally see the detailed metrics of an influencer’s actual influence. Pretty cool, right?
Now let’s get into the nitty-gritty of our influencer marketing tracking capabilities and measuring the ROI of an influencer marketing campaign. First things first, we can’t measure without knowing what the goals are for the campaign. We’ll insert goals into our platform to be able to track the success of the campaign throughout its duration, all of which we can do on our nifty tools.
Simply put, we don’t believe anyone should spend money on things that can’t be tracked. KPIs (key performance indicators) are extremely important tools used to identify what the aim of the marketing campaign is to achieve. We take these very seriously and keep them in sight every step of the way. Once we’ve set these up, we can show the predicted impressions before the campaign goes live, as well as the guaranteed impressions. And we don’t mean to brag, but we’re also the only agency in South Africa that can completely guarantee the CPI, KPIs, CPE, CPL and CPC.
No matter the goal – whether it’s audience building, brand awareness, engagement, impressions, lead generation or conversions, we can use social listening on our reporting tools to listen to what’s being said throughout the duration of the campaign, in real-time. Our clients have live access to view every influencer and piece of content on the campaign and watch the stats changing in real-time. In fact, our tracking capabilities are so detailed, we can even track engagement to the point of someone holding down on an Instagram story for an extended time.
At the end of a campaign, we will always report on the ROI, including all elements of the KPIs, but we believe the fun part is being able to see it changing and growing in the actual time the campaign is running, through a live dashboard.
Our platform really does align with our goal of ‘quality over quantity’, no matter what. Simply put, we have the best technology in the country to track ROI in real-time which also gives us access to the best of the best influencers. With this, we can always create an impactful influencer campaign from start to finish. But most importantly, because people are behind it all, we will provide a humble human experience to an industry that is new to many brands.
2020 has shown us that times are constantly changing and so is the marketing world. In response to the recent global pandemic, marketers have had to drastically change tactics. With much of the world being turned on its head, traditional media, such as online and print advertising are out the window and many brands have turned to influencers for marketing inspiration. And it’s about time.
Lockdown, although dark and dreary for the most part, brought in a ton of online activity. For brands that jumped onto influencer marketing relatively quickly, engagement increased during the lockdown and CPC (cost per click) decreased simply because of the sheer amount of people that were spending time online.
Simply put, although we are coming out of this period slowly, it’s not too late to join in the burst of online activity. There’s really nothing better than someone with an entire community of trusting followers selling your brand story in the most authentic way.
Now that you know what can be tracked, as well as the benefits of using influencer marketing, perhaps it’s time you partnered with the right company that can help you achieve your goals. We’re set and ready to discuss your next influencer marketing strategy – from finding social media influencers that fit your brand, right down to reporting on the influencer marketing ROI.
People Have Influence can take your marketing to the next level of success, get in touch with us today and we’ll show you how. If you enjoyed this article, visit our blog for more interesting topics or find us on Instagram doing what we do best.
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
