for brands
Influencer marketing, when done correctly, is one of the most effective ways for brands to connect with their audiences authentically.
Influencer marketing, when done correctly, is one of the most effective ways for brands to connect with their audiences authentically.
As a brand, using an influencer allows you to tap into an already engaged niche audience. Just as you would pay for a print advert, think of it as paying for a digital print advert – one where you can actually track the views, reach and conversions, in real-time.
We’re here to help develop the best influencer campaign for your specific brand objectives.
We do not regurgitate the same list of influencers for any campaign, in fact, we pride ourselves on using influencers that have not worked with any competitor brand before, to ensure maximum authenticity.
We’ll work hand-in-hand with you every step of the way. From concept and ideation to profiling, sourcing and vetting the influencers based on your specific target market criteria, to content-management and tracking and reporting.
So how does it work? Through extensive understanding, our team of highly passionate and skilled individuals will break down your target audience and pinpoint the best-suited individuals for your campaign. And we won’t stop until you are 100% happy with your final selection.
We’ll then spend time ensuring the selected list of profiles do not have suspicious or fake followers and have not worked with competing brands recently.
Once the brand has chosen their favourite influencers, we then contact the influencers to ensure they too are happy with the brief and understand what is required of them.
We like to think of this as the brand version of Tinder, where both the brand and influencer get to swipe right for the perfect match! Of course, we’ll only set up a date when both parties are mutually interested.
Once the match is made, we’ll ensure all the brand needs are adhered to, but also, we pride ourselves on making sure the influencer is also taken care of. This guarantees that the influencer and brand relationship is mutually beneficial, always!
As our client, you will be able to see a live dashboard report throughout the duration of the campaign, so you can watch your ROI and statistics change - in real time.
Click to read about these definitions below.
We are able to track the overall reach and impressions on this campaign in two ways.
Firstly, in totality (the total numbers of eye’s that have seen the posts)
Secondly, individually (the individual influencer reach and impressions) all in REAL-TIME.
Before you sign off any campaign, we will inform you of the predicted reach and impressions
We are able to track the overall quality impressions on your campaign
The people who are seeing the posts that fit into your brand’s ideal target market.
We are able to track the overall engagement on your campaign - all in REAL-TIME.
Anytime someone likes a post, comments on a post, saves a post for later, shares a post as their own story, sends the post to their friend via Instagram or resharing it as a story. This counts as real people, engaging with the posts, in real-time.
We are able to track the overall quality engagement on each campaign.
The people who are engaging with the posts, that fit into your brand’s ideal target market.
We are able to track the click through’s to your website or designated campaign URL. We can track the overall conversions on the campaign, as well as per individual influencer on the campaign.
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
