We can hardly believe that it’s our 2nd birthday this month! Can you? What a journey it’s been already, and we owe it all to every person reading this right now. Without your support, we wouldn’t be where we are today. People are the focus of every single thing we do at People Have Influence, but more specifically, for us, it’s about inspiring people and brands to create extraordinary work, with impact. It’s our simple mission that will always remain the same.
To date, we are so grateful for all the incredible brands and people we have had the opportunity of working with over the last two years – thank you to every person who has been with us on this wild ride. It has not been easy, but it sure has been worth it!
Since we are celebrating our birthday all month long, we thought we would share a few of our proudest moments of success in 2019, 2020 and to date. This is what two years as a successful influencer marketing agency has looked like to us, despite some of the challenges the world has been experiencing.
So without further adieu, here are some of our best wins. We hope this inspires you on just how powerful influencer marketing really is.
The total number of eyes that have seen content produced by influencers working on brand campaigns and collaborations that were briefed by People Have Influence.
According to Facebook For Business, Instagram helps 80% of their users decide whether to buy a product or service. With this many impressions, influencers really are helping brands drive products to the right audience as well as build brand trust and credibility online that cannot be achieved as successfully when done directly from a brand.
“It’s true. We not only track impressions but also the engagements, conversions and click throughs from influencer posts, all the way through to sales. Think of Instagram posts as mini little “print adverts” from trusted, credible people where you can track ROI in real-time.
This last month we launched a Hisense Mobile campaign and within one week of going live, they were sold out of every unit available in the country! Being able to not only predict impressions but also guarantee our clients outputs before they sign a contract with us simply shows how certain we are that influencer marketing works. Stats don’t lie and influencer marketing TRULY works – you can see it in the ROI for yourself!” – Philippa McCann, CEO
Working with over 50 brands since we have launched, our amazing content creators have created over 900 incredible pieces of content that have gone out for a variety of different brands since the day we launched. This includes static posts, videos, reels & IGTV.
Did you know that Instagram has over 700 billion active users and more than 4 billion likes happening per day?
“In 2020, Instagram turned 10 years old. Currently, out of all social media platforms, Instagram is still in the lead in terms of engagement, usage, and ROI. It is the number one platform for influencer marketing and it’s clear that Instagram is here to stay.” – Philippa McCann, CEO
The total combined number of stories posted on Instagram by influencers for the specific brand campaign they were working on.
Over 500 million people use Instagram Stories every day and on average, users spend as much as 53 minutes per day on the platform. What’s more, is that more than 4 million businesses use Instagram Stories for ads on a monthly basis.
“Stories may only last for 24 hours, however, they are the most effective way to drive traffic directly to a website URL (provided you have over 10K following) and therefore a great way to get maximum eyes and exposure on content, as well as keep a resonated message with the audience. Engagement rates for stories are constantly and continuously increasing month on month, so do not underestimate the power of using insta-stories.” – Philippa McCann, CEO
Out of all the influencers we have worked with, the average audience percentage that is from South Africa is 80%.
As a South African influencer marketing agency, it is incredibly important to not only use South African influencers, but to also ensure that the majority of their audience is based in South Africa. Otherwise, we would be marketing to the wrong audience.
According to Statista, there were 5.43 million Instagram users in South Africa as of January 2021, with women accounting for over 53.8% of the app’s audience. If your business isn’t using Instagram as a marketing tool, we can only ask why?
“A big problem for brands is that they do not know what to look for when choosing influencers. They often think total followers is the number one metric, meanwhile, if 80% of that audience is sitting in the US and you are a South African brand, working with that influencer could actually cost you money by not targeting the audience you desire. This is why we exist - to help brands understand the importance of backend data and analytics. That’s why we ensure that we build strategies based on numbers in order to reach and exceed targets.” – Philippa McCann, CEO
The total number of views on all our stories posted to date.
Did you know that 50% of people have visited a website to make a purchase after seeing a product or service in stories? As we mentioned before, stories are one of the fastest ways to help an audience take the desired action. What’s more, is that 58% of people say they have become more interested in a brand or product after seeing it in stories.
“It’s incredible to see results like this based on the content creators we have worked with and we hope to exceed this in the future.” Lisset Gouws , Senior Account Manager
Engagements include anything from a like, comment, save, DM, question or reaction to any influencers content produced.
Interestingly 200 million Instagram users visit at least one business profile daily. This is with the help of Instagram influencer marketing and the right social media strategy.
“We only work with influencers that have a high engagement rate as this is a really important metric for us, even more so than the total number of followers. This is also a huge benefit to micro-influencers because the lower your following, the higher your engagement is likely to be. ” – Lisset Gouws, Senior Account Manager
A combined total following of all influencers we have worked with to date in the last 2 years. This averages around 11K followers each for the most commonly used.
What’s important to note is our use of micro-influencers. While 10 260 000 is a large combined following, what’s even more exciting is that this following is also highly engaged in each influencers’ content.
“The best kind of marketing is when you meet your customer in the exact place they are interacting in, which is precisely what influencer marketing does. We will continue to show the power of working with people, month on month and day by day” – Lisset Gouws, Senior Account Manager
The total number of influencers that have been paid for their influencer marketing campaigns since the day we launched 2 years ago.
The world of online influencers is huge, and marketers are only just beginning to jump into this incredible, relatively untapped industry. In fact, in a 2019 survey, Mediakix determined that 80% of marketers find influencer marketing effective and 89% say that the ROI on influencer marketing is better than other marketing channels.
“What we believe differentiates us from other influencer marketing companies is that we have a personal relationship with each influencer we work with. We know them by name and we know whether they smoke / drink and whether they are vegan or meat eaters. It’s all in the detail and we pride ourselves on ensuring we give the most human experience to every single person we work with.” – Philippa McCann, CEO
The number of South African brands we have helped to grow their online presence using influencer marketing, and counting.
Did you know that 81% of people use Instagram to help research products and services, 90% of Instagram users follow a business and 130 million Instagram users tap on shopping posts every month?
“Each and every one of our clients are always amazed at the stats and numbers at the end of each campaign as we compare our predicted results vs what we actually achieved. Meeting, but most importantly, exceeding our targets are what keeps our clients coming back because they know how effective influencer marketing is - as the numbers do not lie” – Philippa McCann, CEO
The number of members that graduated from our Unleash Your Inner Influencer program that teaches aspiring influencers to how to grow their personal brand online.
Influencer marketing is growing rapidly and so many people are creating a second source of income from it. A small example of this growth is how the use of the #ad hashtag on Instagram increased by 133% from Feb 2018 to Feb 2019 alone! Through our influencer programs, we help content creators find their niche with the right influencer training that is geared towards taking their personal brand to the next level. Over 130 members and counting have graduated through this program so far and are loving watching their pages grow organically with the tips and tactics they learn from Phi and Lauren.
What you learn and gain from this course will stay with you forever and set you in the right direction…. you have access to your online classes FOR LIFE once you are a member. Plus weekly Q&A sessions and a monthly live Masterclass included too.
1. Setting up for Success – First Impressions Last
2. Developing your Personal Brand Strategy
3. Attracting your Specific Niche Audience
4. Growing your Audience
5. Engaging with Video
6. Packaging up the Business of You
“Building this online course was a way in which I could help as many aspiring influencers as possible, value their worth and build successful personal brands online. This month marks ONE year since we launched and we have graduated over 130 aspiring influencers who have all grown in confidence, followers AND engagement rates since. I would way rather you hear it from one of our members though….their testimonials are the reason I keep on moving forward” – Philippa McCann, CEO
Thank you to all of those that have believed in us from day one! As a specialised influencer management agency, we work with some of the top influencers in South Africa and only put forward the very best of the best influencers suited for both the brand and the influencer. This maximises impact and relevance, and we believe this is what has always set us apart.
If you are a brand wondering how to find Instagram influencers, we’re here to help with the very best influencer marketing tools that can track ROI and measure campaign results beyond your wildest dreams.
Or perhaps you are an aspiring influencer yourself? If so, why not join our influencer marketing network or head over to our blog where we have a whole host of other articles you might enjoy.
You can also find us on Instagram doing what we do best. Don’t forget to tag us using #PHIBIRTHDAYMONTH if you have been a part of our journey in some way or another and would like to celebrate with us.
We can hardly believe that it’s our 2nd birthday this month! Can you? What a journey it’s been already, and we owe it all to every person reading this right now. Without your support, we wouldn’t be where we are today. People are the focus of every single thing we do at People Have Influence, but more specifically, for us, it’s about inspiring people and brands to create extraordinary work, with impact. It’s our simple mission that will always remain the same.
To date, we are so grateful for all the incredible brands and people we have had the opportunity of working with over the last two years – thank you to every person who has been with us on this wild ride. It has not been easy, but it sure has been worth it!
Since we are celebrating our birthday all month long, we thought we would share a few of our proudest moments of success in 2019, 2020 and to date. This is what two years as a successful influencer marketing agency has looked like to us, despite some of the challenges the world has been experiencing.
So without further adieu, here are some of our best wins. We hope this inspires you on just how powerful influencer marketing really is.
The total number of eyes that have seen content produced by influencers working on brand campaigns and collaborations that were briefed by People Have Influence.
According to Facebook For Business, Instagram helps 80% of their users decide whether to buy a product or service. With this many impressions, influencers really are helping brands drive products to the right audience as well as build brand trust and credibility online that cannot be achieved as successfully when done directly from a brand.
“It’s true. We not only track impressions but also the engagements, conversions and click throughs from influencer posts, all the way through to sales. Think of Instagram posts as mini little “print adverts” from trusted, credible people where you can track ROI in real-time.
This last month we launched a Hisense Mobile campaign and within one week of going live, they were sold out of every unit available in the country! Being able to not only predict impressions but also guarantee our clients outputs before they sign a contract with us simply shows how certain we are that influencer marketing works. Stats don’t lie and influencer marketing TRULY works – you can see it in the ROI for yourself!” – Philippa McCann, CEO
Working with over 50 brands since we have launched, our amazing content creators have created over 900 incredible pieces of content that have gone out for a variety of different brands since the day we launched. This includes static posts, videos, reels & IGTV.
Did you know that Instagram has over 700 billion active users and more than 4 billion likes happening per day?
“In 2020, Instagram turned 10 years old. Currently, out of all social media platforms, Instagram is still in the lead in terms of engagement, usage, and ROI. It is the number one platform for influencer marketing and it’s clear that Instagram is here to stay.” – Philippa McCann, CEO
The total combined number of stories posted on Instagram by influencers for the specific brand campaign they were working on.
Over 500 million people use Instagram Stories every day and on average, users spend as much as 53 minutes per day on the platform. What’s more, is that more than 4 million businesses use Instagram Stories for ads on a monthly basis.
“Stories may only last for 24 hours, however, they are the most effective way to drive traffic directly to a website URL (provided you have over 10K following) and therefore a great way to get maximum eyes and exposure on content, as well as keep a resonated message with the audience. Engagement rates for stories are constantly and continuously increasing month on month, so do not underestimate the power of using insta-stories.” – Philippa McCann, CEO
Out of all the influencers we have worked with, the average audience percentage that is from South Africa is 80%.
As a South African influencer marketing agency, it is incredibly important to not only use South African influencers, but to also ensure that the majority of their audience is based in South Africa. Otherwise, we would be marketing to the wrong audience.
According to Statista, there were 5.43 million Instagram users in South Africa as of January 2021, with women accounting for over 53.8% of the app’s audience. If your business isn’t using Instagram as a marketing tool, we can only ask why?
“A big problem for brands is that they do not know what to look for when choosing influencers. They often think total followers is the number one metric, meanwhile, if 80% of that audience is sitting in the US and you are a South African brand, working with that influencer could actually cost you money by not targeting the audience you desire. This is why we exist - to help brands understand the importance of backend data and analytics. That’s why we ensure that we build strategies based on numbers in order to reach and exceed targets.” – Philippa McCann, CEO
The total number of views on all our stories posted to date.
Did you know that 50% of people have visited a website to make a purchase after seeing a product or service in stories? As we mentioned before, stories are one of the fastest ways to help an audience take the desired action. What’s more, is that 58% of people say they have become more interested in a brand or product after seeing it in stories.
“It’s incredible to see results like this based on the content creators we have worked with and we hope to exceed this in the future.” Lisset Gouws , Senior Account Manager
Engagements include anything from a like, comment, save, DM, question or reaction to any influencers content produced.
Interestingly 200 million Instagram users visit at least one business profile daily. This is with the help of Instagram influencer marketing and the right social media strategy.
“We only work with influencers that have a high engagement rate as this is a really important metric for us, even more so than the total number of followers. This is also a huge benefit to micro-influencers because the lower your following, the higher your engagement is likely to be. ” – Lisset Gouws, Senior Account Manager
A combined total following of all influencers we have worked with to date in the last 2 years. This averages around 11K followers each for the most commonly used.
What’s important to note is our use of micro-influencers. While 10 260 000 is a large combined following, what’s even more exciting is that this following is also highly engaged in each influencers’ content.
“The best kind of marketing is when you meet your customer in the exact place they are interacting in, which is precisely what influencer marketing does. We will continue to show the power of working with people, month on month and day by day” – Lisset Gouws, Senior Account Manager
The total number of influencers that have been paid for their influencer marketing campaigns since the day we launched 2 years ago.
The world of online influencers is huge, and marketers are only just beginning to jump into this incredible, relatively untapped industry. In fact, in a 2019 survey, Mediakix determined that 80% of marketers find influencer marketing effective and 89% say that the ROI on influencer marketing is better than other marketing channels.
“What we believe differentiates us from other influencer marketing companies is that we have a personal relationship with each influencer we work with. We know them by name and we know whether they smoke / drink and whether they are vegan or meat eaters. It’s all in the detail and we pride ourselves on ensuring we give the most human experience to every single person we work with.” – Philippa McCann, CEO
The number of South African brands we have helped to grow their online presence using influencer marketing, and counting.
Did you know that 81% of people use Instagram to help research products and services, 90% of Instagram users follow a business and 130 million Instagram users tap on shopping posts every month?
“Each and every one of our clients are always amazed at the stats and numbers at the end of each campaign as we compare our predicted results vs what we actually achieved. Meeting, but most importantly, exceeding our targets are what keeps our clients coming back because they know how effective influencer marketing is - as the numbers do not lie” – Philippa McCann, CEO
The number of members that graduated from our Unleash Your Inner Influencer program that teaches aspiring influencers to how to grow their personal brand online.
Influencer marketing is growing rapidly and so many people are creating a second source of income from it. A small example of this growth is how the use of the #ad hashtag on Instagram increased by 133% from Feb 2018 to Feb 2019 alone! Through our influencer programs, we help content creators find their niche with the right influencer training that is geared towards taking their personal brand to the next level. Over 130 members and counting have graduated through this program so far and are loving watching their pages grow organically with the tips and tactics they learn from Phi and Lauren.
What you learn and gain from this course will stay with you forever and set you in the right direction…. you have access to your online classes FOR LIFE once you are a member. Plus weekly Q&A sessions and a monthly live Masterclass included too.
1. Setting up for Success – First Impressions Last
2. Developing your Personal Brand Strategy
3. Attracting your Specific Niche Audience
4. Growing your Audience
5. Engaging with Video
6. Packaging up the Business of You
“Building this online course was a way in which I could help as many aspiring influencers as possible, value their worth and build successful personal brands online. This month marks ONE year since we launched and we have graduated over 130 aspiring influencers who have all grown in confidence, followers AND engagement rates since. I would way rather you hear it from one of our members though….their testimonials are the reason I keep on moving forward” – Philippa McCann, CEO
Thank you to all of those that have believed in us from day one! As a specialised influencer management agency, we work with some of the top influencers in South Africa and only put forward the very best of the best influencers suited for both the brand and the influencer. This maximises impact and relevance, and we believe this is what has always set us apart.
If you are a brand wondering how to find Instagram influencers, we’re here to help with the very best influencer marketing tools that can track ROI and measure campaign results beyond your wildest dreams.
Or perhaps you are an aspiring influencer yourself? If so, why not join our influencer marketing network or head over to our blog where we have a whole host of other articles you might enjoy.
You can also find us on Instagram doing what we do best. Don’t forget to tag us using #PHIBIRTHDAYMONTH if you have been a part of our journey in some way or another and would like to celebrate with us.
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
