You know, it’s never too late to start on your influencer marketing strategy.
Yes, it is (only) July 2023, but we’re already planning 2025 strategies for our clients. So before you tap out, this isn’t a wake-up call-styled blog. Instead, it’s a tell-all on how we can lighten the influencer marketing load on your agency or brand - and for the influencers out there. Here's what we’re planning…
Just like all other marketing strategies, the influencer world is bound to change (Elon Musk we see you, brother), and almost every day we’re hearing about new technologies and trends. Our superpower at People Have Influence is predicting the future and being the first to jump on new tech, so while we can’t give you a definitive answer, we can share these five exciting future influencer marketing strategy prospects:
We talk about people having influence a lot, but it’s true and it’s here to stay. However, in the case of influencer marketing, there will be a shift from using a select few individuals to a collective approach when it comes to growing brands through influencers. This isn’t going to be a quick fix. It will take a proper influencer evaluation –, something which we pride ourselves on doing.
Remember the saying, “it’s not what you know, but who you know”? The same applies to 2025 influencer trends.
When your brand or agency partners with the right people (influencers) your reputation and consumer trust grows based on how much clout and authority your influencers have with their followers. This also applies to influencers, as you’re judged by who you partner with.
We saw the power in collab-ing with different niche influencers through our Woolies Beauty campaign where we weren’t the lead agency, but instead, were briefed to amplify the brand campaign.
Traditionally, marketers would look at partnering with the beauty peeps of this world for a campaign like this, but we said “no thank you” and looked at the ‘unexpected’ influencers who didn’t have a feed filled with beauty tips.
Instead, we partnered with 100 influencers ranging from body positivity spheres, travel, sports, differently-abled, health and fitness. Collectively, the campaign generated over a million impressions, with the content used in OOH billboards, proving that we all want to feel beautiful - from eye wings to dewy glows, each person has their own (application) style.
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Clearly, focusing on the collective instead of a homogenous few works because we’ve officially been nominated for the DSTV Content Creator Awards!
The power of the collective has to be balanced with a less-is-more approach. 2025 will see the rise of the micro-influencer who is able to maintain close connections with their followers and be an authority figure in their niche.
Micro-influencers generally get higher engagement per social post (With our tech, we assess their following for genuine followers as opposed to those that are paid for). For more info on these types of influencers and the power they hold, read this blog.
In America the Federal Trade Commission has come down quite hard on influencer marketing and issued guidelines to protect what it deems to be in “the best interests of consumers.” These include things like influencers having to disclose their relationships and ‘paid for’ content with brands.
There is also a global movement towards creating policies that make influencer marketing more transparent so that consumer trust remains high.
So if you’re not keen on staying up to date with the legalities around influencer marketing, we are and we’re here to guide you! We’re also here to make the relationships between brands and influencers appear and feel as authentic as possible, which is why we include all parties from the get-go so that the content created remains true to all parties.
The influence of people may change face slightly with the entry of CGI influencers (created with the help of AI and computer-generated imagery) into the marketing sphere. There are teams behind these CGI Influencers who spend literal hours behind the scenes, carefully creating each post and backdrop of the Influencer’s glam life.
Don’t believe us? Calvin Klein, Diesel, Prada, Fenty Beauty and Balmain have already partnered with CGI Influencers. The reason why there’s been such a quick up-take in this style of influencer marketing is because of the control brands have over how their products are advertised. However, at P.H.I. we feel that this can all be effectively managed when you have the right people on board.
CGI still has a place as experts believe that social media influencers will use the tech to create their own digital avatars which they can pepper into their feeds. There may also be games, apps and even social media sites which partner with CGI Influencers. So while we’re all for people first, we’re keepin’ a close eye on this.
What do we mean by this? We mean to launch on the day that new apps or tech enters the market. Don’t wait around to see what happens.
Before we jump into things, take a look at this graph below with all the deets on how quickly Threads was downloaded. You’ll see why it was so important (and fun) to launch an influencer campaign on Threads, on the day it started.
Phi, our Founder, says “what is exciting for me at P.H.I. is that we share on top of trends. We launched on Threads on the day the app launched. How do you know what you don’t know? If you’ve never tried it before, try it and see for yourself what it’s about.”
However, we understand that this statement can be a lil’ scary. It is a lot easier to wait for others to test the waters before you take a dip. But that’s why brands and agencies trust us to conceptualise and manage their influencer marketing strategies, because this isn’t a segment that gets the love it necessarily needs in studios.
In the past, reaching out to influencers over the gram and asking to do a product drop and a few posts may have worked (kind of), but we’re getting to a point where influencer marketing requires the same amount of strategy, time and love as other more ‘traditional’ marketing aspects require. Heck, we have an entire team dedicated to researching new ways to enter the market and work with new apps.
So if you’re looking for a more tailored and results-driven approach to working with influencers, then get on a call with us and let’s brainstorm ways to build your brand or agency on Threads, X, or the good old Gram.
We’re all for starting small with different budget options to allow you to choose something that best suits your needs and the results you’re after. Influencer marketing is no longer like shooting in the dark, we can predict results upfront and be transparent with you from the get-go. If you need more of a trust-builder, check out these testimonials for more #inspo on the relationship you’re missing out on.
If you’re still focused on your 2023 influencer marketing strategy then here are some useful blogs we think you can benefit from - it’s never too late as we say!
You know, it’s never too late to start on your influencer marketing strategy.
Yes, it is (only) July 2023, but we’re already planning 2025 strategies for our clients. So before you tap out, this isn’t a wake-up call-styled blog. Instead, it’s a tell-all on how we can lighten the influencer marketing load on your agency or brand - and for the influencers out there. Here's what we’re planning…
Just like all other marketing strategies, the influencer world is bound to change (Elon Musk we see you, brother), and almost every day we’re hearing about new technologies and trends. Our superpower at People Have Influence is predicting the future and being the first to jump on new tech, so while we can’t give you a definitive answer, we can share these five exciting future influencer marketing strategy prospects:
We talk about people having influence a lot, but it’s true and it’s here to stay. However, in the case of influencer marketing, there will be a shift from using a select few individuals to a collective approach when it comes to growing brands through influencers. This isn’t going to be a quick fix. It will take a proper influencer evaluation –, something which we pride ourselves on doing.
Remember the saying, “it’s not what you know, but who you know”? The same applies to 2025 influencer trends.
When your brand or agency partners with the right people (influencers) your reputation and consumer trust grows based on how much clout and authority your influencers have with their followers. This also applies to influencers, as you’re judged by who you partner with.
We saw the power in collab-ing with different niche influencers through our Woolies Beauty campaign where we weren’t the lead agency, but instead, were briefed to amplify the brand campaign.
Traditionally, marketers would look at partnering with the beauty peeps of this world for a campaign like this, but we said “no thank you” and looked at the ‘unexpected’ influencers who didn’t have a feed filled with beauty tips.
Instead, we partnered with 100 influencers ranging from body positivity spheres, travel, sports, differently-abled, health and fitness. Collectively, the campaign generated over a million impressions, with the content used in OOH billboards, proving that we all want to feel beautiful - from eye wings to dewy glows, each person has their own (application) style.
Clearly, focusing on the collective instead of a homogenous few works because we’ve officially been nominated for the DSTV Content Creator Awards!
The power of the collective has to be balanced with a less-is-more approach. 2025 will see the rise of the micro-influencer who is able to maintain close connections with their followers and be an authority figure in their niche.
Micro-influencers generally get higher engagement per social post (With our tech, we assess their following for genuine followers as opposed to those that are paid for). For more info on these types of influencers and the power they hold, read this blog.
In America the Federal Trade Commission has come down quite hard on influencer marketing and issued guidelines to protect what it deems to be in “the best interests of consumers.” These include things like influencers having to disclose their relationships and ‘paid for’ content with brands.
There is also a global movement towards creating policies that make influencer marketing more transparent so that consumer trust remains high.
So if you’re not keen on staying up to date with the legalities around influencer marketing, we are and we’re here to guide you! We’re also here to make the relationships between brands and influencers appear and feel as authentic as possible, which is why we include all parties from the get-go so that the content created remains true to all parties.
The influence of people may change face slightly with the entry of CGI influencers (created with the help of AI and computer-generated imagery) into the marketing sphere. There are teams behind these CGI Influencers who spend literal hours behind the scenes, carefully creating each post and backdrop of the Influencer’s glam life.
Don’t believe us? Calvin Klein, Diesel, Prada, Fenty Beauty and Balmain have already partnered with CGI Influencers. The reason why there’s been such a quick up-take in this style of influencer marketing is because of the control brands have over how their products are advertised. However, at P.H.I. we feel that this can all be effectively managed when you have the right people on board.
CGI still has a place as experts believe that social media influencers will use the tech to create their own digital avatars which they can pepper into their feeds. There may also be games, apps and even social media sites which partner with CGI Influencers. So while we’re all for people first, we’re keepin’ a close eye on this.
What do we mean by this? We mean to launch on the day that new apps or tech enters the market. Don’t wait around to see what happens.
Before we jump into things, take a look at this graph below with all the deets on how quickly Threads was downloaded. You’ll see why it was so important (and fun) to launch an influencer campaign on Threads, on the day it started.
Phi, our Founder, says “what is exciting for me at P.H.I. is that we share on top of trends. We launched on Threads on the day the app launched. How do you know what you don’t know? If you’ve never tried it before, try it and see for yourself what it’s about.”
However, we understand that this statement can be a lil’ scary. It is a lot easier to wait for others to test the waters before you take a dip. But that’s why brands and agencies trust us to conceptualise and manage their influencer marketing strategies, because this isn’t a segment that gets the love it necessarily needs in studios.
In the past, reaching out to influencers over the gram and asking to do a product drop and a few posts may have worked (kind of), but we’re getting to a point where influencer marketing requires the same amount of strategy, time and love as other more ‘traditional’ marketing aspects require. Heck, we have an entire team dedicated to researching new ways to enter the market and work with new apps.
So if you’re looking for a more tailored and results-driven approach to working with influencers, then get on a call with us and let’s brainstorm ways to build your brand or agency on Threads, X, or the good old Gram.
We’re all for starting small with different budget options to allow you to choose something that best suits your needs and the results you’re after. Influencer marketing is no longer like shooting in the dark, we can predict results upfront and be transparent with you from the get-go. If you need more of a trust-builder, check out these testimonials for more #inspo on the relationship you’re missing out on.
If you’re still focused on your 2023 influencer marketing strategy then here are some useful blogs we think you can benefit from - it’s never too late as we say!
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
