We’ve seen you sliding into our DMs. Yes, all of you successful brand managers and up-and-coming influencers, you’re asking us the same thing; “what do you look for in an influencer when considering your client’s briefs? And how can I leverage influencer marketing for optimal return on investment?”
Here’s the deal: as a specialized influencer marketing agency located in one of the most iconic cities in the world where (a lot) of the influential and beautiful people live, it’s tough out here. We’re (pinch us quick) spoilt for choice. That’s why we’ve created a criteria checklist of sorts which we use when considering if an influencer is the right fit for us and our brands, and ultimately if we’re the right fit for them too.
So here’s everything you need to know about what our team at People Have Influence considers before handing over the contract and collab-ing with some of the biggest brands.
You know the saying- jack of all trades and master of none? Yep, this classic applies to influencer marketing as well. Up until recently, influencer marketing has encouraged keeping things broad, but with consumers becoming harder to engage with, niching down is the way to go in 2022 and beyond.
Brands love (froth over) influencers who cater to specific interest groups or who have become an authority on a given subject. All their content is aimed at one topic and caters to their audience’s specific interests. That’s why they can interact more with their followers (even if they are smaller - remember what we said about quality trumps quantity?).
So if you’re a fitness influencer, focus on the exercise tutorials, the 5-minute workouts and mindset tips. Yes, you may lose out on attracting other types of followers, but you’re more likely going to land that brand partnership.
Keen to niche down? Great! Now you’ve gotta consider who your ideal audience is so that you’re creating content that they want (need) to know about, and making them drop comments as opposed to just double taps. You’ve gotta cater to their specific interests. Unsure how? Add those polls to your stories (for interaction), do some market research and ask the people what they want. Then give them what they want.
Of course, if you’re already long in the influencer game and you’ve figured things out and got the many brand partnerships and high followers to prove it, then having a broad audience is not the end of the world. Heck, you probably know about flexibility when it comes to brand collabs, and you’ve had all sorts of businesses ask (beg) you to work with them to help them increase their brand awareness among the general public.
We have many brands whose goal is simply to grow their reach and awareness, so partnering with a niche influencer isn’t always necessarily in their best interests as the exposure they’ll get is minimal. So carry on doing YOU Boo, and we’ll carry on helping brands set their goals (read more about this here) and figure out who will work best in their next influencer marketing campaign.
It’s tough out there. We get it. We’re hustlers too. But seriously, don’t work with every single brand that approaches you. You’re better than that. With patience, you’ll land that brand collab you’ve been manifesting.
When we consider partnerships, we take a ‘family history’ report, where we assess who you’ve worked with, what were the results, what worked, what didn’t and what kind of products you were promoting. We can’t sign any dotted lines until we’re aligned, and for the brand managers interested in the process, you may want to read this blog on what you can expect when working with us. That leads us to our next point…
…and brands are like… it’s better than yours. Sorry, enough Kelis renditions and back to business.
Keep things real and you’ll give brands all the feels. It’s a lot easier to keep things authentic if you’re a niche influencer. For instance, your smaller following probs finds you more credible than brands or macro-influencers. Your engagement stats and insights are also perhaps far more impressive and involved, and brands love to see this. It helps our team at P.H.I. and brand managers create realistic ROI goals.
However, please don’t take this as us ‘bashing’ celebs or macro-influencers, you too have a special place in our hearts. You’re often the ones leveraging your following and showing up consistently, offering honest advice (peppered with brand collabs), and you’re still very much on a brand manager’s and P.H.I. 's radar. If you’d like to take a look at the local talent who are anything but ‘small’ or micro-influencers, simply head on over to our Content We’re Proud Of, to see how we’ve partnered with the Siv Ngesi and Aisha Baker’s of this world.
For the brand managers out there, if you’re game to take things to the next level we’re serious about helping you reach your goals through influencer marketing. Pop us a mail or check us out on Facebook, Instagram, LinkedIn and TikTok for more #inspo and deets about our tailored influencer marketing services.
And for the influencers out there, if you’ve ticked all the boxes or need some advice just holla through a mail and let us know what’s what. For next steps, visit this page to join our family <3
We’ve seen you sliding into our DMs. Yes, all of you successful brand managers and up-and-coming influencers, you’re asking us the same thing; “what do you look for in an influencer when considering your client’s briefs? And how can I leverage influencer marketing for optimal return on investment?”
Here’s the deal: as a specialized influencer marketing agency located in one of the most iconic cities in the world where (a lot) of the influential and beautiful people live, it’s tough out here. We’re (pinch us quick) spoilt for choice. That’s why we’ve created a criteria checklist of sorts which we use when considering if an influencer is the right fit for us and our brands, and ultimately if we’re the right fit for them too.
So here’s everything you need to know about what our team at People Have Influence considers before handing over the contract and collab-ing with some of the biggest brands.
You know the saying- jack of all trades and master of none? Yep, this classic applies to influencer marketing as well. Up until recently, influencer marketing has encouraged keeping things broad, but with consumers becoming harder to engage with, niching down is the way to go in 2022 and beyond.
Brands love (froth over) influencers who cater to specific interest groups or who have become an authority on a given subject. All their content is aimed at one topic and caters to their audience’s specific interests. That’s why they can interact more with their followers (even if they are smaller - remember what we said about quality trumps quantity?).
So if you’re a fitness influencer, focus on the exercise tutorials, the 5-minute workouts and mindset tips. Yes, you may lose out on attracting other types of followers, but you’re more likely going to land that brand partnership.
Keen to niche down? Great! Now you’ve gotta consider who your ideal audience is so that you’re creating content that they want (need) to know about, and making them drop comments as opposed to just double taps. You’ve gotta cater to their specific interests. Unsure how? Add those polls to your stories (for interaction), do some market research and ask the people what they want. Then give them what they want.
Of course, if you’re already long in the influencer game and you’ve figured things out and got the many brand partnerships and high followers to prove it, then having a broad audience is not the end of the world. Heck, you probably know about flexibility when it comes to brand collabs, and you’ve had all sorts of businesses ask (beg) you to work with them to help them increase their brand awareness among the general public.
We have many brands whose goal is simply to grow their reach and awareness, so partnering with a niche influencer isn’t always necessarily in their best interests as the exposure they’ll get is minimal. So carry on doing YOU Boo, and we’ll carry on helping brands set their goals (read more about this here) and figure out who will work best in their next influencer marketing campaign.
It’s tough out there. We get it. We’re hustlers too. But seriously, don’t work with every single brand that approaches you. You’re better than that. With patience, you’ll land that brand collab you’ve been manifesting.
When we consider partnerships, we take a ‘family history’ report, where we assess who you’ve worked with, what were the results, what worked, what didn’t and what kind of products you were promoting. We can’t sign any dotted lines until we’re aligned, and for the brand managers interested in the process, you may want to read this blog on what you can expect when working with us. That leads us to our next point…
…and brands are like… it’s better than yours. Sorry, enough Kelis renditions and back to business.
Keep things real and you’ll give brands all the feels. It’s a lot easier to keep things authentic if you’re a niche influencer. For instance, your smaller following probs finds you more credible than brands or macro-influencers. Your engagement stats and insights are also perhaps far more impressive and involved, and brands love to see this. It helps our team at P.H.I. and brand managers create realistic ROI goals.
However, please don’t take this as us ‘bashing’ celebs or macro-influencers, you too have a special place in our hearts. You’re often the ones leveraging your following and showing up consistently, offering honest advice (peppered with brand collabs), and you’re still very much on a brand manager’s and P.H.I. 's radar. If you’d like to take a look at the local talent who are anything but ‘small’ or micro-influencers, simply head on over to our Content We’re Proud Of, to see how we’ve partnered with the Siv Ngesi and Aisha Baker’s of this world.
For the brand managers out there, if you’re game to take things to the next level we’re serious about helping you reach your goals through influencer marketing. Pop us a mail or check us out on Facebook, Instagram, LinkedIn and TikTok for more #inspo and deets about our tailored influencer marketing services.
And for the influencers out there, if you’ve ticked all the boxes or need some advice just holla through a mail and let us know what’s what. For next steps, visit this page to join our family <3
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
