TikTok is super hot at the moment and defos will be in 2023. How do we know this? Well, we spent a few days checking out their annual report to see what’s in the pipeline for this year. Late in 2022 we spilt the T on everything you need to know about influencer marketing and how to use it to grow your brand or status as an influencer in 2023, but in today’s blog we’re focusing exclusively on TikTok trends to watch out for in 2023.
P.S. If you missed it in the rush of the impending festive season break, click on these links to read: Part 1 on where you need to show up, and Part 2 on the reel success of influencer marketing in 2023.
Like all things digital marketing related, nothing is ever static. Since the end of November we’ve seen even more trends (and IG algorithm changes…sigh). So in the spirit of setting brand goals (you can read about goal-setting here) and planning influencer marketing campaigns for the year, here are all the deets on TikTok trends for 2023 which you can implement into your strategies.
This year TikTok is focusing on three main macro trend forces which brand managers and influencers should pay attention to as these will inform how to successfully speak and reach your ideal target audience(s):
TikTok still enjoys the purest algorithm of them all (it’s not based on browsing histories or identity categories - aka box ticking). Content is curated based on what viewers find the most entertaining, capturing their undivided attention and trust - bliss for brands. Gone are the days of click-bait or ‘wait-to-the-end’ reveals, audiences want authenticity and storytelling from the heart.
For influencers, this gives you an opportunity to add humor, slick audio, pacing and useful advice to your audience who are genuinely interested in your content. The trust in TikTok influencers / users / brands is far higher than on other platforms, which means that you can influence how or where a person shops.
Case in point (as taken directly from the report): “Among people who took an off-platform action as a result of a TikTok, 92% say they felt a positive emotion that ultimately resulted in an off-platform action.”
Trust is NB in all ‘transactions’, so when a viewer sees a video from an influencer or content creator they can relate to, or from an industry expert, they’re more likely to take on that info and put it into action (e.g. buy something, support a cause etc.), so don’t underestimate the power of TikTok in effecting behavior or thoughts.
Just like you get annoyed with call centers tryna sell you something, so too do viewers on TikTok the minute they think you’re pushing something, so make content fun and use different storytelling styles.
TikTok has video templates to help you turn existing content and design assets into a rad TikTok. If you have longer-form videos which need some cutting down, let artificial intelligence do its thing and automatically cut down the video for you.
Can we get an amen to this macro TikTok trend? It’s something we are totally on board with!
TikTok has become the place for good feels, positive vibes only and showing the love when brands or people do good.
This can be something like sharing journeys of personal growth or positive steps taken to better your health, or it can be more lighthearted like more jokes and humour. Promoting a positive mindset and giving people a break from all the doom and gloom is something that influencers and brands can do to build connections with their ideal audience.
Authenticity is key, and collaborating with the right brand or influencer is where we help you master this TikTok trend for 2023.
Very often the thing that motivates us to better our lives or hold that plank for 10 secs longer or try a new recipe is all thanks to a community cheering us on and rooting for us.
This community-mindset and ideals are very much alive on TikTok. It’s an opportunity for brands and influencers to get involved and join conversations. Offer genuine support and expert advice, and really tap into this longing for an online community.
When planning your 2023 digital marketing or influencer strategy, think outside the box and find ways to enter conversations, as opposed to just pushing product. Find ways to make meaningful contributions to community groups and/or create your own community, who in turn will grow your brand or influence.
Storytelling is at our core, and it is what informs all of the above TikTok macro trends for 2023. We don’t want to brag or anything, but we’re good at storytelling, and we’re also walk-the-talk kinda peeps. So please do follow our FB, IG, LinkedIn and TikTok channels for updates, and keep an eye on the content we’re proud of as we have some exciting new campaign features coming your way next month.
TikTok is super hot at the moment and defos will be in 2023. How do we know this? Well, we spent a few days checking out their annual report to see what’s in the pipeline for this year. Late in 2022 we spilt the T on everything you need to know about influencer marketing and how to use it to grow your brand or status as an influencer in 2023, but in today’s blog we’re focusing exclusively on TikTok trends to watch out for in 2023.
P.S. If you missed it in the rush of the impending festive season break, click on these links to read: Part 1 on where you need to show up, and Part 2 on the reel success of influencer marketing in 2023.
Like all things digital marketing related, nothing is ever static. Since the end of November we’ve seen even more trends (and IG algorithm changes…sigh). So in the spirit of setting brand goals (you can read about goal-setting here) and planning influencer marketing campaigns for the year, here are all the deets on TikTok trends for 2023 which you can implement into your strategies.
This year TikTok is focusing on three main macro trend forces which brand managers and influencers should pay attention to as these will inform how to successfully speak and reach your ideal target audience(s):
TikTok still enjoys the purest algorithm of them all (it’s not based on browsing histories or identity categories - aka box ticking). Content is curated based on what viewers find the most entertaining, capturing their undivided attention and trust - bliss for brands. Gone are the days of click-bait or ‘wait-to-the-end’ reveals, audiences want authenticity and storytelling from the heart.
For influencers, this gives you an opportunity to add humor, slick audio, pacing and useful advice to your audience who are genuinely interested in your content. The trust in TikTok influencers / users / brands is far higher than on other platforms, which means that you can influence how or where a person shops.
Case in point (as taken directly from the report): “Among people who took an off-platform action as a result of a TikTok, 92% say they felt a positive emotion that ultimately resulted in an off-platform action.”
Trust is NB in all ‘transactions’, so when a viewer sees a video from an influencer or content creator they can relate to, or from an industry expert, they’re more likely to take on that info and put it into action (e.g. buy something, support a cause etc.), so don’t underestimate the power of TikTok in effecting behavior or thoughts.
Just like you get annoyed with call centers tryna sell you something, so too do viewers on TikTok the minute they think you’re pushing something, so make content fun and use different storytelling styles.
TikTok has video templates to help you turn existing content and design assets into a rad TikTok. If you have longer-form videos which need some cutting down, let artificial intelligence do its thing and automatically cut down the video for you.
Can we get an amen to this macro TikTok trend? It’s something we are totally on board with!
TikTok has become the place for good feels, positive vibes only and showing the love when brands or people do good.
This can be something like sharing journeys of personal growth or positive steps taken to better your health, or it can be more lighthearted like more jokes and humour. Promoting a positive mindset and giving people a break from all the doom and gloom is something that influencers and brands can do to build connections with their ideal audience.
Authenticity is key, and collaborating with the right brand or influencer is where we help you master this TikTok trend for 2023.
Very often the thing that motivates us to better our lives or hold that plank for 10 secs longer or try a new recipe is all thanks to a community cheering us on and rooting for us.
This community-mindset and ideals are very much alive on TikTok. It’s an opportunity for brands and influencers to get involved and join conversations. Offer genuine support and expert advice, and really tap into this longing for an online community.
When planning your 2023 digital marketing or influencer strategy, think outside the box and find ways to enter conversations, as opposed to just pushing product. Find ways to make meaningful contributions to community groups and/or create your own community, who in turn will grow your brand or influence.
Storytelling is at our core, and it is what informs all of the above TikTok macro trends for 2023. We don’t want to brag or anything, but we’re good at storytelling, and we’re also walk-the-talk kinda peeps. So please do follow our FB, IG, LinkedIn and TikTok channels for updates, and keep an eye on the content we’re proud of as we have some exciting new campaign features coming your way next month.
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
