As mentioned in our previous blog, Instagram and TikTok are where it’s all at. Meaning that video-based content is where you should be spending your money, and luckily influencers are pros at creating reels and videos. The algorithm also loves (read: froths over) video content, just as much as the influencers themselves love creating entertaining content. So too do the brands, so don’t be afraid to brief influencers (we offer this service), and share your brand’s storyboard or ideas. This leads us to our next point…
You know it. We know it. Successful influencers are visual people with an eye for detail, making them just the right person to have on your marketing radar when it comes to art direction and styling a product launch. They also know their audience better than your brand does, making them the go-to person when looking for ways to show up best and get your brand out there in an incredible way.
Of course, your brand can still keep its corporate identity (CI) as a brand styling guide can be provided for influencers to work with, and you’ll always be the one signing off on everything. That’s why briefing an influencer is so important, and we only work with influencers who have a proven track record when it comes to creating high-quality and engagement-drawing content.
E-Commerce brands this one’s for you…
What was once a trend in China has caught the attention of the rest of the world. Introducing livestream shopping through Instagram, Facebook or Amazon, a place where brands can reach more potential customers. It’s simple. Influencers go live on their side, engaging with their audience, answering questions, addressing concerns and describing products, while their followers can engage in real time.
Livestream shopping promises an unedited experience with an influencer (you can’t photoshop or art direct it) and Instagram has also launched its Live Shopping capability whereby people can purchase products directly from IG Live. While this service is currently unavailable in South Africa (it may arrive later in 2023), the idea behind it and the authentic experience for audiences is something that we can build on. You can read more about how IG Live shopping works in this Meta article.
With promoting brands and products comes a responsibility that both influencers and brand managers need to be aware of. We’re probs stating the obvious here, but with the current state of the world, produced content needs to be way more economy-conscious in 2023. Big ups to the brands already ‘reading the room’ - we’re loving your work!
With interest rate hikes and petrol prices going up faster than we can say “dude, where’s my cash?” branded content and influencers need to be a lot savvier in how they share content. An idea here would be to work with influencers and reframe messaging to highlight how economically-friendly something is, or feature value for money and durability, as opposed to fast fashion and status. When times are uncertain, having consumers trust in your brand can be the deciding factor when it comes to where they spend their money. So show up consistently, but do so in a way that isn’t tone-deaf.
While we’re South Africa’s leading specialized influencer marketing agency, we’re not the only ones in the world doing influencer ‘tings,’ we’re often looking at trends overseas and these are just some of the many reads we considered when writing this blog:
…the people being, the team at People Have Influence. Instead of reading all about it, let’s have a conversation and spill some influencer marketing tee, with the hot goss around tricks to get the most engagement and best ROI on your influencer marketing spend. If now isn’t the time to be talking, then follow us on Instagram, Facebook, LinkedIn and TikTok where we’re always sharing advice and industry-leading tips.
As mentioned in our previous blog, Instagram and TikTok are where it’s all at. Meaning that video-based content is where you should be spending your money, and luckily influencers are pros at creating reels and videos. The algorithm also loves (read: froths over) video content, just as much as the influencers themselves love creating entertaining content. So too do the brands, so don’t be afraid to brief influencers (we offer this service), and share your brand’s storyboard or ideas. This leads us to our next point…
You know it. We know it. Successful influencers are visual people with an eye for detail, making them just the right person to have on your marketing radar when it comes to art direction and styling a product launch. They also know their audience better than your brand does, making them the go-to person when looking for ways to show up best and get your brand out there in an incredible way.
Of course, your brand can still keep its corporate identity (CI) as a brand styling guide can be provided for influencers to work with, and you’ll always be the one signing off on everything. That’s why briefing an influencer is so important, and we only work with influencers who have a proven track record when it comes to creating high-quality and engagement-drawing content.
E-Commerce brands this one’s for you…
What was once a trend in China has caught the attention of the rest of the world. Introducing livestream shopping through Instagram, Facebook or Amazon, a place where brands can reach more potential customers. It’s simple. Influencers go live on their side, engaging with their audience, answering questions, addressing concerns and describing products, while their followers can engage in real time.
Livestream shopping promises an unedited experience with an influencer (you can’t photoshop or art direct it) and Instagram has also launched its Live Shopping capability whereby people can purchase products directly from IG Live. While this service is currently unavailable in South Africa (it may arrive later in 2023), the idea behind it and the authentic experience for audiences is something that we can build on. You can read more about how IG Live shopping works in this Meta article.
With promoting brands and products comes a responsibility that both influencers and brand managers need to be aware of. We’re probs stating the obvious here, but with the current state of the world, produced content needs to be way more economy-conscious in 2023. Big ups to the brands already ‘reading the room’ - we’re loving your work!
With interest rate hikes and petrol prices going up faster than we can say “dude, where’s my cash?” branded content and influencers need to be a lot savvier in how they share content. An idea here would be to work with influencers and reframe messaging to highlight how economically-friendly something is, or feature value for money and durability, as opposed to fast fashion and status. When times are uncertain, having consumers trust in your brand can be the deciding factor when it comes to where they spend their money. So show up consistently, but do so in a way that isn’t tone-deaf.
While we’re South Africa’s leading specialized influencer marketing agency, we’re not the only ones in the world doing influencer ‘tings,’ we’re often looking at trends overseas and these are just some of the many reads we considered when writing this blog:
…the people being, the team at People Have Influence. Instead of reading all about it, let’s have a conversation and spill some influencer marketing tee, with the hot goss around tricks to get the most engagement and best ROI on your influencer marketing spend. If now isn’t the time to be talking, then follow us on Instagram, Facebook, LinkedIn and TikTok where we’re always sharing advice and industry-leading tips.
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
