It’s time to reflect on January’s theme at People Have Influence: Be a Goal Digger.
Picture this: In one of our strategy pow-wows, our CEO, Phi McCann, introduced a fun way to shape our perspective on the game-changing world of goal setting - “We need to be Goal Diggers. Not just for us, but for our brand partners too.”
So… what do we mean by being a Goal Digger?
The essence of being a Goal Digger is more than just riding the 'new year, new me' wave. It's about consistently creating and reinventing goals, as well as, measuring all the little steps along the way. As self-proclaimed Goal Diggers at People Have Influence, we believe that goal-setting isn’t just a once-a-year affair; it's a continuous process that keeps us motivated and moving forward - every single week.
So many people look over goal-setting and see it as a tedious, box-checking activity when in reality - it can be the difference between success and failure. According to research, people who actively set goals are 10 times more likely to be successful. Moreover, you are 76% more likely to achieve your goals if you write action commitments and share your progress. In short, when you have a clear objective, it becomes your compass; guiding every move you make with a distinct vision, ensuring you stay on track and progress with purpose.
Now that we understand the significance of goal-setting, let's explore the most common goals that brand partners bring to us for their influencer marketing campaigns:
It’s all about the number of eyeballs that actually see your posts. For us, we create content that sticks and actually lingers in the minds of your audience, making your message unforgettable.
This is formed when your audience authentically connects with your brand, transforming them into vocal, loyal advocates. We prioritise creating content that's not just eye-catching, but feels like a heart-to-heart chat with your community to forge a bond that resonates and lasts.
Let’s drive your audience to take action. For us, this involves creating compelling content that entices clicks, then transforms those clicks into meaningful and relevant connections, ensuring your website receives the traffic it deserves.
This is achieved by fostering two-way communication with your audience. We are all about creating content that speaks to your community’s interests and invites their active participation - we never underestimate the power of FOMO for an audience!
More followers mean a wider reach. We focus on crafting content that attracts new followers, as well as keeps your existing ones excited and on-board.
Let’s build a community that's hungry for more. Crafting content that grabs attention and encourages viewers to hit that subscribe button is what we specialise in; turning casual interest into a dedicated audience eager for what's next.
Make your unique product features the star of a compelling story that your audience can’t resist. We help you create content that’ll make your audience say ‘I need that in my life’ through relevant and engaging messaging, while focusing on a seamless user experience that deliver’s real life value. Don’t just take our word for it, here is a testimonial from a happy client:
“We gave PHI an almost impossible task of rolling out an influencer campaign for our warehouse sale within one week of receiving the brief. Their team went above and beyond to implement the brief in such a short time frame and more than doubled the exposure & ROI that was agreed upon. We were most impressed by the passion and energy that they put into the campaign and would 100% work with them again!” - Nicola Landau, Marketing Manager at Weylandts
It's not always just about numbers; it's about quality connections. We specialise in creating content that attracts leads as well as nurtures them, to turn cold prospects into warm relationships that could blossom into lasting partnerships.
Here at People Have Influence, we’re constantly creating, reinventing, and achieving your goals. That's why, from day one, we ask for your brand objectives to ensure we align all our influencer marketing strategies accordingly.
“P.H.I for Yaga is so much more than just an agency to our influencer collaborations. They have shown such passion and dedication to all our campaigns since day one and are always pushing to take things to the next level. Each campaign with P.H.I offers something new and we value their understanding of our business goals greatly. Thank you so much for everything and we are so excited for the joint ventures still ahead!” - Anette Apri, Marketing Lead at Yaga
If you’re wanting to invigorate your brand's online presence, let’s kick things off together. Whatever your goal is, we are committed to turning your idea into a reality.
Click here to brief us and share your objectives, and let’s get started because your success is our goal. Don’t forget, it costs nothing to enquire ;)
It’s time to reflect on January’s theme at People Have Influence: Be a Goal Digger.
Picture this: In one of our strategy pow-wows, our CEO, Phi McCann, introduced a fun way to shape our perspective on the game-changing world of goal setting - “We need to be Goal Diggers. Not just for us, but for our brand partners too.”
So… what do we mean by being a Goal Digger?
The essence of being a Goal Digger is more than just riding the 'new year, new me' wave. It's about consistently creating and reinventing goals, as well as, measuring all the little steps along the way. As self-proclaimed Goal Diggers at People Have Influence, we believe that goal-setting isn’t just a once-a-year affair; it's a continuous process that keeps us motivated and moving forward - every single week.
So many people look over goal-setting and see it as a tedious, box-checking activity when in reality - it can be the difference between success and failure. According to research, people who actively set goals are 10 times more likely to be successful. Moreover, you are 76% more likely to achieve your goals if you write action commitments and share your progress. In short, when you have a clear objective, it becomes your compass; guiding every move you make with a distinct vision, ensuring you stay on track and progress with purpose.
Now that we understand the significance of goal-setting, let's explore the most common goals that brand partners bring to us for their influencer marketing campaigns:
It’s all about the number of eyeballs that actually see your posts. For us, we create content that sticks and actually lingers in the minds of your audience, making your message unforgettable.
This is formed when your audience authentically connects with your brand, transforming them into vocal, loyal advocates. We prioritise creating content that's not just eye-catching, but feels like a heart-to-heart chat with your community to forge a bond that resonates and lasts.
Let’s drive your audience to take action. For us, this involves creating compelling content that entices clicks, then transforms those clicks into meaningful and relevant connections, ensuring your website receives the traffic it deserves.
This is achieved by fostering two-way communication with your audience. We are all about creating content that speaks to your community’s interests and invites their active participation - we never underestimate the power of FOMO for an audience!
More followers mean a wider reach. We focus on crafting content that attracts new followers, as well as keeps your existing ones excited and on-board.
Let’s build a community that's hungry for more. Crafting content that grabs attention and encourages viewers to hit that subscribe button is what we specialise in; turning casual interest into a dedicated audience eager for what's next.
Make your unique product features the star of a compelling story that your audience can’t resist. We help you create content that’ll make your audience say ‘I need that in my life’ through relevant and engaging messaging, while focusing on a seamless user experience that deliver’s real life value. Don’t just take our word for it, here is a testimonial from a happy client:
“We gave PHI an almost impossible task of rolling out an influencer campaign for our warehouse sale within one week of receiving the brief. Their team went above and beyond to implement the brief in such a short time frame and more than doubled the exposure & ROI that was agreed upon. We were most impressed by the passion and energy that they put into the campaign and would 100% work with them again!” - Nicola Landau, Marketing Manager at Weylandts
It's not always just about numbers; it's about quality connections. We specialise in creating content that attracts leads as well as nurtures them, to turn cold prospects into warm relationships that could blossom into lasting partnerships.
Here at People Have Influence, we’re constantly creating, reinventing, and achieving your goals. That's why, from day one, we ask for your brand objectives to ensure we align all our influencer marketing strategies accordingly.
“P.H.I for Yaga is so much more than just an agency to our influencer collaborations. They have shown such passion and dedication to all our campaigns since day one and are always pushing to take things to the next level. Each campaign with P.H.I offers something new and we value their understanding of our business goals greatly. Thank you so much for everything and we are so excited for the joint ventures still ahead!” - Anette Apri, Marketing Lead at Yaga
If you’re wanting to invigorate your brand's online presence, let’s kick things off together. Whatever your goal is, we are committed to turning your idea into a reality.
Click here to brief us and share your objectives, and let’s get started because your success is our goal. Don’t forget, it costs nothing to enquire ;)
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
