Picture this: an event where every voice is heard, every perspective is celebrated, and the energy is unmatched. This is the magic of thoughtful guest listing.
Events are about more than just bringing people together; they’re about creating unforgettable experiences through inclusivity and representation. In this blog, we dive into how essential guest listing is for crafting diverse and vibrant gatherings that truly celebrate individuality. When done right, guest listing transforms your event from just memorable to downright extraordinary.
In today's digital age, influencers are game-changers for event reach and engagement. They're not just social media personalities; they're trusted voices that shape opinions and trends. By curating a guest list with the right influencers, you can generate a buzz that echoes far beyond the event. Influencers bring their followers along for the ride, ensuring your event’s message hits a broader and more engaged audience online.
Creating a successful event is about more than filling seats; it’s about inviting the right people who resonate with your event's theme and objectives. read . that. again.
A diverse guest list infuses the event with a rich mix of cultures and perspectives which enhances the overall vibe and inclusivity. When influencers feel a genuine connection to the event, their excitement is infectious, leading to higher engagement from everyone involved.
A note to Brand Managers, do not have an event for the sake of having an event. Ensure the PEOPLE are the reason for the event, and make sure that there is a clear reason you are inviting them.
Some of our guest listing success stories include:
Back in December 2022, we teamed up with Heineken for their A’rise Festival. A’rise was created to reimagine art, music and fashion, and refocus it through collaboration of communities who work together. Utilising 40 influencers, with a combined following of 1,100,000 followers, we successfully managed to drive traffic to the website via convenient tap links to drive ticket sales. Whilst achieving an engagement rate of 6.4%, to us, the biggest success of this guestlisting job was the TYPE of people who were at the event. P.H.I. successfully ensured that the ideal target market A’rise by Heineken was aiming to reach, was in fact who attended the event and had an incredible time. Our goal was not just to fill the room, but feel the room.
Dezemba 2023, year, Aperol Spritz hosted their first two festas in South Africa - first one in Jo’burg and second in Cape Town. We teamed up with Aperol Spritz to create hype before and FOMO after these first-of-its-kind events. We successfully managed to utilise 16 influencers in order to sell out the events of 1,500 pax each, ensuring not only that the right crowds attended the Festa, but that the vibes in the air were nothing short of joyful. Through this campaign, for the Johannesburg festa, we managed to achieve an engagement rate of 8.2%, increased the predicted impressions by 24.6% and achieved a cost per impression 17.8% less than predicted. Cape Town was an even bigger success with an achieved engagement rate of 5.2%, increased the predicted impressions by 221.4% and achieved a cost per impression 69.3% less than predicted.
“Love the drink and had so much fun at the festa. It was such a unique experience. A team of incredibly talented individuals who treat content creators like family & provide guidance & assistance every step of the way during campaigns! A pleasure & privilege to work with PHI again and Aperol for Festa!” - Amber Wright for Aperol Spritz Cape Town Festa
“The thing I liked most about this campaign was the drink of course! But shooting the content itself was super fun! And P.H.I. is an incredible team to work with!” - Quintessa Ali for Aperol Spritz Jo’burg Festa
Here’s what the Aperol Brand Manager had to say: “Saturday’s event was absolutely amazing! THANK YOU to the team for all the incredible support on this campaign! I loved the content and ALL is approved! On to the next one Team PHI! ”
Aperol Spritz hosted an intimate and exclusive picnic experience for media and friends of brand which created a memorable event in Cape Town. As we bid farewell to summer back in April, the brand also used the event to thank those who attended for being a part of the brand’s journey so far. After being a brand partner of Aperol Spritz for over 3 years, we have created an amazing group of friends of the brand who continue to be a part of the Aperol Spritz family. Through this, we were able to achieve a 9.4% engagement rate and execute over double the amount of deliverables than expected.
Aperol Spritz partnered with the renowned Latitude Art Fair in Jo’burg for an indoor-outdoor immersive art experience last month. This event celebrated artistic expression in a unique and immersive environment, encouraging followers to explore the exhibitions with Aperol Spritz. The influencers in attendance captured various joyful Aperol Spritz moments in the artistic space, with the aim to keep the brand top of mind as winter began. Utilising 5 influencers, with a combined following of over 130,000 followers, we successfully managed to achieve an engagement rate of 4.15%. But more importantly, we ensured we invited those within the thriving art scene in Johannesburg in order to authentically incorporate Aperol Spritz into this industry.
Aperol Spritz was the official beverage sponsor for the prestigious Nedbank International Polo event in May 2024!
This event, filled with art, elegance, global sporting excellence and fashion, was topped off with the Aperol Polo Garden, which was enjoyed by media, friends of brand and our guest-listed content creators. 5 content creators, (who all were dressed to the nines may we add) showed up and absolutely delivered. With a total following of 133,800, we were able to achieve an impressive engagement rate of 10.9%, and a cost per impression of 74 cents.
We teamed up with the brand to create hype before and FOMO after this reputable event. Safe to say we came, we saw and painted the polo orange.
“This was my first time at the polo, and I was incredibly excited. I LOVED EVERYTHING! The combination of elegance, luxury, and social fun was fantastic. The polo match itself was great! Being invited by Aperol was a top-notch experience. My guest and I were well taken care of from start to finish – the food and drinks were excellent. Connecting with fellow creators made it even more enjoyable and special. A truly memorable experience. 10/10 to the team – they did an AMAZING job! I will never stop raving about P.H.I. Honestly, the best I've worked with since starting my influencer career.” - Thuto Phoolo for Nedbank International Polo x Aperol Spritz
At People Have Influence, we take the guesswork out of guest listing. We meticulously select and invite the most influential and well-suited guests for your event. From sending invites and managing RSVPs to tracking attendance and ensuring everyone arrives on time, we handle all the details. This way, you can focus on making your event amazing while we ensure it’s filled with the niche audience you envision. By matching the right influencers with your event, we guarantee they’ll not only show up but also have a blast, boosting your brand’s presence online as well as translating this into enquiries or sales.
Join us as we celebrate the art of fostering meaningful connections and creating unforgettable experiences that resonate with audiences and drive marketing success. Excited to elevate your guest listing game and forge genuine connections with your audience? If you’re a brand needing some exposure and creative campaigns - let’s chat and make magic together! Don’t forget, it costs nothing to enquire ;)
If you like this blog, you will like these as well:
Picture this: an event where every voice is heard, every perspective is celebrated, and the energy is unmatched. This is the magic of thoughtful guest listing.
Events are about more than just bringing people together; they’re about creating unforgettable experiences through inclusivity and representation. In this blog, we dive into how essential guest listing is for crafting diverse and vibrant gatherings that truly celebrate individuality. When done right, guest listing transforms your event from just memorable to downright extraordinary.
In today's digital age, influencers are game-changers for event reach and engagement. They're not just social media personalities; they're trusted voices that shape opinions and trends. By curating a guest list with the right influencers, you can generate a buzz that echoes far beyond the event. Influencers bring their followers along for the ride, ensuring your event’s message hits a broader and more engaged audience online.
Creating a successful event is about more than filling seats; it’s about inviting the right people who resonate with your event's theme and objectives. read . that. again.
A diverse guest list infuses the event with a rich mix of cultures and perspectives which enhances the overall vibe and inclusivity. When influencers feel a genuine connection to the event, their excitement is infectious, leading to higher engagement from everyone involved.
A note to Brand Managers, do not have an event for the sake of having an event. Ensure the PEOPLE are the reason for the event, and make sure that there is a clear reason you are inviting them.
Some of our guest listing success stories include:
Back in December 2022, we teamed up with Heineken for their A’rise Festival. A’rise was created to reimagine art, music and fashion, and refocus it through collaboration of communities who work together. Utilising 40 influencers, with a combined following of 1,100,000 followers, we successfully managed to drive traffic to the website via convenient tap links to drive ticket sales. Whilst achieving an engagement rate of 6.4%, to us, the biggest success of this guestlisting job was the TYPE of people who were at the event. P.H.I. successfully ensured that the ideal target market A’rise by Heineken was aiming to reach, was in fact who attended the event and had an incredible time. Our goal was not just to fill the room, but feel the room.
Dezemba 2023, year, Aperol Spritz hosted their first two festas in South Africa - first one in Jo’burg and second in Cape Town. We teamed up with Aperol Spritz to create hype before and FOMO after these first-of-its-kind events. We successfully managed to utilise 16 influencers in order to sell out the events of 1,500 pax each, ensuring not only that the right crowds attended the Festa, but that the vibes in the air were nothing short of joyful. Through this campaign, for the Johannesburg festa, we managed to achieve an engagement rate of 8.2%, increased the predicted impressions by 24.6% and achieved a cost per impression 17.8% less than predicted. Cape Town was an even bigger success with an achieved engagement rate of 5.2%, increased the predicted impressions by 221.4% and achieved a cost per impression 69.3% less than predicted.
“Love the drink and had so much fun at the festa. It was such a unique experience. A team of incredibly talented individuals who treat content creators like family & provide guidance & assistance every step of the way during campaigns! A pleasure & privilege to work with PHI again and Aperol for Festa!” - Amber Wright for Aperol Spritz Cape Town Festa
“The thing I liked most about this campaign was the drink of course! But shooting the content itself was super fun! And P.H.I. is an incredible team to work with!” - Quintessa Ali for Aperol Spritz Jo’burg Festa
Here’s what the Aperol Brand Manager had to say: “Saturday’s event was absolutely amazing! THANK YOU to the team for all the incredible support on this campaign! I loved the content and ALL is approved! On to the next one Team PHI! ”
Aperol Spritz hosted an intimate and exclusive picnic experience for media and friends of brand which created a memorable event in Cape Town. As we bid farewell to summer back in April, the brand also used the event to thank those who attended for being a part of the brand’s journey so far. After being a brand partner of Aperol Spritz for over 3 years, we have created an amazing group of friends of the brand who continue to be a part of the Aperol Spritz family. Through this, we were able to achieve a 9.4% engagement rate and execute over double the amount of deliverables than expected.
Aperol Spritz partnered with the renowned Latitude Art Fair in Jo’burg for an indoor-outdoor immersive art experience last month. This event celebrated artistic expression in a unique and immersive environment, encouraging followers to explore the exhibitions with Aperol Spritz. The influencers in attendance captured various joyful Aperol Spritz moments in the artistic space, with the aim to keep the brand top of mind as winter began. Utilising 5 influencers, with a combined following of over 130,000 followers, we successfully managed to achieve an engagement rate of 4.15%. But more importantly, we ensured we invited those within the thriving art scene in Johannesburg in order to authentically incorporate Aperol Spritz into this industry.
Aperol Spritz was the official beverage sponsor for the prestigious Nedbank International Polo event in May 2024!
This event, filled with art, elegance, global sporting excellence and fashion, was topped off with the Aperol Polo Garden, which was enjoyed by media, friends of brand and our guest-listed content creators. 5 content creators, (who all were dressed to the nines may we add) showed up and absolutely delivered. With a total following of 133,800, we were able to achieve an impressive engagement rate of 10.9%, and a cost per impression of 74 cents.
We teamed up with the brand to create hype before and FOMO after this reputable event. Safe to say we came, we saw and painted the polo orange.
“This was my first time at the polo, and I was incredibly excited. I LOVED EVERYTHING! The combination of elegance, luxury, and social fun was fantastic. The polo match itself was great! Being invited by Aperol was a top-notch experience. My guest and I were well taken care of from start to finish – the food and drinks were excellent. Connecting with fellow creators made it even more enjoyable and special. A truly memorable experience. 10/10 to the team – they did an AMAZING job! I will never stop raving about P.H.I. Honestly, the best I've worked with since starting my influencer career.” - Thuto Phoolo for Nedbank International Polo x Aperol Spritz
At People Have Influence, we take the guesswork out of guest listing. We meticulously select and invite the most influential and well-suited guests for your event. From sending invites and managing RSVPs to tracking attendance and ensuring everyone arrives on time, we handle all the details. This way, you can focus on making your event amazing while we ensure it’s filled with the niche audience you envision. By matching the right influencers with your event, we guarantee they’ll not only show up but also have a blast, boosting your brand’s presence online as well as translating this into enquiries or sales.
Join us as we celebrate the art of fostering meaningful connections and creating unforgettable experiences that resonate with audiences and drive marketing success. Excited to elevate your guest listing game and forge genuine connections with your audience? If you’re a brand needing some exposure and creative campaigns - let’s chat and make magic together! Don’t forget, it costs nothing to enquire ;)
If you like this blog, you will like these as well:
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
