Influencer marketing has taken the world by storm, revolutionising how brands connect with their audiences.
What was once a niche strategy is now a powerhouse, bringing authenticity and relatability to marketing in ways traditional advertising can only dream of.
But, as with any game-changing tool, influencer marketing comes with its own set of challenges.
From finding the perfect influencers to proving ROI, these hurdles can seem intimidating. But fear not! At People Have Influence, we’re here to guide you through the maze.
Let’s dive into the six biggest challenges brand managers face in influencer marketing and discover how to tackle them head-on. Ready to turn those challenges into opportunities? Let's get started!
There’s nothing more frustrating than an influencer missing the brief. It’s not just a headache for brand managers; it’s also a let-down for influencers who want the campaign to succeed as much as you do.. But guess what? There are strategies that can easily prevent this.
Juggling internal responsibilities while managing influencer relationships can be a real challenge. But neglecting this aspect can derail even the best-laid plans.
You can have the best influencer in the world on your campaign, however, if you do not have the resources to look after the relationship, you may not be maximising the collaboration for all it’s potential.
At P.H.I Whether our brand partners have experience with influencer marketing or not, we pride ourselves on making the brand team feel comfortable and confident - every step of the way.
- The project management and people management aspect of influencer marketing is what we do best.
Our goal is to ensure we remove the admin of people management from our brand partners; however, still give the talent the attention they deserve to ensure they produce quality content with the results to show for it.
As the Brand Marketer at TFG expressed: “I particularly enjoy how the project is handled [by P.H.I]. There is a lot of effort involved from the selection process to reporting.”
Teaming up with big influencers is tempting due to their extensive reach, but without engagement, your brand message might fall flat. On the other hand, smaller influencers can drive higher engagement but may lack the reach. Finding the balance is the key to a successful and intentional campaign.
At P.H.I we pride ourselves on customising each and every influencer strategy according to our clients brand goals and campaign objectives. The level of detail we go into in order to suggest a strategy is worth it to us [and our brand partners appreciate this detail] as it ensures we are set up for success, before we even begin.
This is why 95% of our clients return after a once off campaign. We don’t tell them, we show them.
We can almost guarantee that conversions are amongst your brand’s marketing goals. Ensuring influencers drive conversions requires thorough vetting and smart strategy—something that often requires industry experience and expertise as these insights are not available to the public and likes do not equal money, nor total following size. It’s all about their engagement and brand fit
Backed by over 6 years of experience in influencer marketing, we take pride in our campaign performance. As one of our influencers said after working on a OneCart campaign, “The thing I liked most about this campaign was the ability to be creative and create content that I love. Keep doing what you’re doing. You guys rock”.
Speaking of data, demonstrating return on investment [ROI] is crucial for justifying your marketing spend. Luckily, there are plenty of metrics to showcase the value of your influencer campaigns.
Just like starting anything new, diving into influencer marketing can feel like stepping into the unknown. But with the right approach, it can become a powerful part of your strategy.
After working with Yaga for over 3 years, a brand that was not known to the SA audience, is now one of the top 30 downloaded apps in South Africa, allowing girls to sell their previously loved items and make an extra income. They ONLY used influencer marketing for 3 years to infiltrate the market and safe to say, we succeeded.
At People Have Influence, we take the guesswork out of influencer marketing. Imagine focusing solely on your brand goals while we handle all the project and people management. From concept and ideation to sourcing, vetting, and profiling the perfect influencers, we cover every detail to align with your brand’s objectives. We’re dedicated to working closely with you to deliver the ROI and results you need. Plus, with our live data-tracking dashboard, you’ll stay updated with real-time results throughout the campaign. Transparency is essential to us, and we’re committed to earning your trust with results that speak for themselves.
A brand partner we’ve had the pleasure of collaborating with on a number of outstanding campaigns said: “I love working with PHI! The team is super knowledgeable, and I trust them to take my brand’s ideas and elevate them authentically through influencers.” - Marketing Manager at Adidas ZA.
Excited to get started? Let us handle the nitty-gritty that normally brings you headaches and wastes your time. If you’re a brand looking for exposure and creative campaigns, let’s chat and make magic together! Don’t forget, it costs nothing to inquire. 😉
Influencer marketing has taken the world by storm, revolutionising how brands connect with their audiences.
What was once a niche strategy is now a powerhouse, bringing authenticity and relatability to marketing in ways traditional advertising can only dream of.
But, as with any game-changing tool, influencer marketing comes with its own set of challenges.
From finding the perfect influencers to proving ROI, these hurdles can seem intimidating. But fear not! At People Have Influence, we’re here to guide you through the maze.
Let’s dive into the six biggest challenges brand managers face in influencer marketing and discover how to tackle them head-on. Ready to turn those challenges into opportunities? Let's get started!
There’s nothing more frustrating than an influencer missing the brief. It’s not just a headache for brand managers; it’s also a let-down for influencers who want the campaign to succeed as much as you do.. But guess what? There are strategies that can easily prevent this.
Juggling internal responsibilities while managing influencer relationships can be a real challenge. But neglecting this aspect can derail even the best-laid plans.
You can have the best influencer in the world on your campaign, however, if you do not have the resources to look after the relationship, you may not be maximising the collaboration for all it’s potential.
At P.H.I Whether our brand partners have experience with influencer marketing or not, we pride ourselves on making the brand team feel comfortable and confident - every step of the way.
- The project management and people management aspect of influencer marketing is what we do best.
Our goal is to ensure we remove the admin of people management from our brand partners; however, still give the talent the attention they deserve to ensure they produce quality content with the results to show for it.
As the Brand Marketer at TFG expressed: “I particularly enjoy how the project is handled [by P.H.I]. There is a lot of effort involved from the selection process to reporting.”
Teaming up with big influencers is tempting due to their extensive reach, but without engagement, your brand message might fall flat. On the other hand, smaller influencers can drive higher engagement but may lack the reach. Finding the balance is the key to a successful and intentional campaign.
At P.H.I we pride ourselves on customising each and every influencer strategy according to our clients brand goals and campaign objectives. The level of detail we go into in order to suggest a strategy is worth it to us [and our brand partners appreciate this detail] as it ensures we are set up for success, before we even begin.
This is why 95% of our clients return after a once off campaign. We don’t tell them, we show them.
We can almost guarantee that conversions are amongst your brand’s marketing goals. Ensuring influencers drive conversions requires thorough vetting and smart strategy—something that often requires industry experience and expertise as these insights are not available to the public and likes do not equal money, nor total following size. It’s all about their engagement and brand fit
Backed by over 6 years of experience in influencer marketing, we take pride in our campaign performance. As one of our influencers said after working on a OneCart campaign, “The thing I liked most about this campaign was the ability to be creative and create content that I love. Keep doing what you’re doing. You guys rock”.
Speaking of data, demonstrating return on investment [ROI] is crucial for justifying your marketing spend. Luckily, there are plenty of metrics to showcase the value of your influencer campaigns.
Just like starting anything new, diving into influencer marketing can feel like stepping into the unknown. But with the right approach, it can become a powerful part of your strategy.
After working with Yaga for over 3 years, a brand that was not known to the SA audience, is now one of the top 30 downloaded apps in South Africa, allowing girls to sell their previously loved items and make an extra income. They ONLY used influencer marketing for 3 years to infiltrate the market and safe to say, we succeeded.
At People Have Influence, we take the guesswork out of influencer marketing. Imagine focusing solely on your brand goals while we handle all the project and people management. From concept and ideation to sourcing, vetting, and profiling the perfect influencers, we cover every detail to align with your brand’s objectives. We’re dedicated to working closely with you to deliver the ROI and results you need. Plus, with our live data-tracking dashboard, you’ll stay updated with real-time results throughout the campaign. Transparency is essential to us, and we’re committed to earning your trust with results that speak for themselves.
A brand partner we’ve had the pleasure of collaborating with on a number of outstanding campaigns said: “I love working with PHI! The team is super knowledgeable, and I trust them to take my brand’s ideas and elevate them authentically through influencers.” - Marketing Manager at Adidas ZA.
Excited to get started? Let us handle the nitty-gritty that normally brings you headaches and wastes your time. If you’re a brand looking for exposure and creative campaigns, let’s chat and make magic together! Don’t forget, it costs nothing to inquire. 😉
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
