The influencer marketing space currently accommodates for a vast range of niche categories that we receive content from. As content consumers, we tend to follow people who fall within categories that resonate with our own interests. We do this in order to learn and grow alongside people who are walking similar paths to us.
Now, if you are a content creator reading this blog post, you’ll already have a good understanding of the amount of time and effort it takes in order to create high quality content online. In saying this, it is very hard to deny Mommy influencers the title of being the proverbial tightrope walkers within our industry; the true meaning of a balancing act. To make the time to create amazing content online and raise children in the same breath is no easy task. There is so much work that needs to be put in behind the scenes in order to become successful within this niche category, from picking your kids up from school to sitting and going through edits with your videographer. To be able to deliver content for brands when you constantly feel as if you don’t have enough time in your day can be draining and tiresome. This is the reason we have decided to dedicate a blog post to 10 amazing mommy influencers who we think deserve to be credited for all the hours they have put in. Although we have named 10 of our favourite mommy influencers (that we have worked with) below, this blog post aims to serve as a celebration of all mothers who have mastered, or are in the process of mastering, the art of juggling motherhood and content creation.
BUT, before we dive into listing our top 10 mommy influencers, we think it’s important for you to understand why we have listed them within our top 10 and provide you with some insight into how you can go abouts making your content stand out online, just like these incredible women have done.
1. The quality of their content
If you take a glance at the pages of the mommy influencers we have listed below, you will notice that the way they have curated their feed and the QUALITY of the content they produce (whether that be for brands or on a personal basis) is extremely high. A lot of the time, people who are successful within this industry use professional videographers when shooting content and brands will take this into account when selecting influencers for certain jobs.
Our tip:
In order to build a reputation as a standout content creator online, it may be worth sacrificing some of your job earnings to pay a professional to capture your content. More importantly, try to build a relationship with a videographer/photographer who understands your vision.
2. The conceptualisation of their content
If you look at the brand work that these mommy influencers have done, some of the concepts they have come up with are outstanding. It’s one thing coming up with a concept that hits the brand objective, but it’s another thing to execute your own vision flawlessly.
Our tip:
Conceptualisation is key. The best content creators spend more time conceptualizing than executing.
3. Their ability to juggle being both a mother and a content creator
Amongst all the stresses that come with motherhood and content creation, the manner in which the below mommy influencers go about doing their work is remarkable. They ensure that deadlines are met without excuses and amongst all their juggling, maintain a friendly and professional working relationship on campaigns. Their time management is exceptional.
Our tip:
Time management can be the make or break in a world that always seems to be running away from you. Create a weekly time management schedule and plan your content creation accordingly.
4. They tell their own authentic stories of motherhood
This is one of the more important things to note. There is no blanket approach to motherhood. Yes, one can learn a great deal from and be guided by other mothers who have gone through it before, but YOUR journey with YOUR child is unique.
Our tip:
The content you create should be an extension of your personal journey with your child/children. Show the chaos, show the ups, show the downs. Be true to your own narrative.
So, with all of the above in mind and without further ado,
We have had the honor of working with (in no particular order) below:
Instagram handle: buli_makhubo
Buli Makhubo is a face that our PHI campaign managers have become very familiar with. As an Architect and mother to one of the CUTEST little girls in South Africa, we had the privilege of recently working with Buli on two amazing campaigns, namely for; Yaga & Zoie Health. As someone who is into fashion as well as health and wellness, we knew Buli would be a great brand fit for both campaigns. We have worked alongside her in the past and will continue to work alongside her in the future. If you are looking for our reasons why, check out the content she created for both campaigns below… then you’ll get the gist of it.
Click here to see the incredible work she did on the Yaga Campaign
Instagram handle: karabo_didi
Not only is Didi the mother of a beautiful young boy, she is also an attorney; the definition of a female powerhouse if you ask us. On top of this, she is an outstanding content creator who finds a passion in sharing her own journey of motherhood, marriage, lifestyle and home styling online. As an agency, PHI prides ourselves on working with multifaceted individuals and Didi hits this nail on the head. We also had the opportunity to work with her on one of our recent Yaga campaigns which was honestly such a pleasure. To see why we love her so much, take a look at what she came up with for Yaga below:
Click here to see the incredible work she did on the Yaga Campaign
Instagram handle: one.loved.mama
If we were to reference an expert juggler within the mommy influencer category, one of the first names that would come to our lips would be Keratilwe Mphafudi. As a mother of three boys, let's say that again… 3 BOYS, one can only imagine the chaos she deals with on a daily basis. On top of this, she is a believer in homeschooling, meaning she takes a very hands on approach with her kids, which can only be admired. Aside from parenting, Keratilwe’s love for fashion and lifestyle resulted in her joining our beautiful list of mommy influencers for our recent Yaga campaign. We absolutely loved her work and know you will too.
Click here to see the incredible work she did on the Yaga Campaign
Instagram handle: carajoycpt
As if being a mother wasn’t hard enough as it is, Dr Cara Joy Rinkwest-Haynes stands out as the epitome of someone who utilises every second of every day to her advantage. Being able to work long hours, create outstanding content and still be an amazing mother to her daughter Adrienne, is the reason we want to celebrate her. It goes without saying that as a Doctor, health formulates a big part of her life and this is exactly why we thought she’d be a great fit for the recent Zoie Health Campaign we ran. This is definitely a mother worth following and if you don’t believe us, we’ll let her content speak for itself.
Click here to see the incredible work she did on the Zoie Health Campaign
Instagram handle: thegab14
Introducing yet another one of our Zoie Health, mommy influencers, Gabi Baatjes. As a Graphic designer and the mother to her newly born baby boy, Gabi is somehow also finding enough time in her day to put the hours in, in order to ascertain her Honours Degree in Media Studies. On top of this, she is a phenomenal content creator that is extremely consistent in the work she produces for brands. We absolutely loved the work she produced on the Zoie Health campaign and hope you can understand the standard we expect from the people we work with by looking at the content she created below…
Click here to see the incredible work she did on the Zoie Health Campaign
Instagram handle: kabello_mohale
Kabello Mohale is a mother whose journey we followed quite closely. From an agency side of things, we really loved the story she started to tell regarding her months of pregnancy, all the way to the point that she introduced her baby boy to the world. It felt extremely natural and transparent. Not only has she now taken on the role of being a full time mother, but she is also an amazing speaker, content creator and Youtuber. She became another addition to our powerful Zoie Health influencer team. Have a look below to see how she executed the campaign in her own unique way below:
Click here to see the incredible work she did on the Zoie Health Campaign
Instagram handle: tshepi_varrie
Tshepiso was another one of our fabulous Zoie Health influencers who was an amazing voice behind the campaign which aimed at opening up a platform for conversations between women as well as mothers. Her approach to life is exactly why we chose her for this campaign. She naturally comes across as kind, caring and the love she has for her family is evident in everything she creates. In saying this, we love her content as much as she loves her family, and we are sure you will too.
Click here to see the incredible work she did on the Zoie Health Campaign
Instagram handle: babalwa_mcaciso_
Babalwa Ndlwana is someone who has grown alongside People Have Influence since our agency started. Over the years, we have watched her grow into the AMAZING mother she is today and at the age of 26 with two boys, she has shown that hard work pays off . The content she creates with her boys is too adorable for words and this is why she was selected to take part in one of our more recent Spar campaigns. The content she captured was fun, well shot and most importantly, looked like so much fun for the boys.
Check out the amazing images she shot in her carousel post here for the Chikka Chicken Campaign…
Instagram handle: selflovingblackwoman
If there was a cuteness cup, Antonette and her baby girl would make ours overflow! Earlier on this year, we had the honour of working alongside Antonette on a campaign we did for Tekkie Ties. On top of being a mother, Antonette is also an Artist Manager working for WMG talent representatives. If you are in the industry, you’ll know how time consuming Artist Management is and to be an exceptional content creator on top of it all is something to be proud of. Speaking of pride, this is exactly what we have in relation to the content that Antonette created for the campaign. Have a look here and see for yourself.
Instagram handle: tukiyamulusa
Tukiya Mulusa is someone very close to our hearts at People Have Influence. After getting to know her and her daughter Lwandle on a personal level, we cannot praise this fashion queen enough for the way in which she tackles motherhood. The content she creates is always of the highest quality and her parenting style is phenomenal. As probably one of the drippiest mothers out there, we had the pleasure of also working alongside Tukiya on the Tekkie Ties campaign and from her content, you’ll understand why we have so much love for her. Click here to see her content!
If you have made it this far and have managed to read this blog post while consistently lulling those voices in your head shouting, “Amen!”, everytime we recognised the amount of effort and work that mommy influencers have to put in on a daily basis, we are glad that we could act as the digital microphone for those who needed to hear it.
We hope that within this blog post, you have been able to celebrate yourself, celebrate the work of those around you, and most importantly, that you have managed to take something away from this that either inspires or motivates you to continue to keep grinding down your own individual paths in life. Should the time ever come where you feel your content creation cup is looking half empty, remember that there is a whole community of mothers who know what you are going through. You are never alone.
Share this blog with a mommy content creator who needs to see it and let her know that you (as well as all of us at P.H.I. are rooting for her!!)
The influencer marketing space currently accommodates for a vast range of niche categories that we receive content from. As content consumers, we tend to follow people who fall within categories that resonate with our own interests. We do this in order to learn and grow alongside people who are walking similar paths to us.
Now, if you are a content creator reading this blog post, you’ll already have a good understanding of the amount of time and effort it takes in order to create high quality content online. In saying this, it is very hard to deny Mommy influencers the title of being the proverbial tightrope walkers within our industry; the true meaning of a balancing act. To make the time to create amazing content online and raise children in the same breath is no easy task. There is so much work that needs to be put in behind the scenes in order to become successful within this niche category, from picking your kids up from school to sitting and going through edits with your videographer. To be able to deliver content for brands when you constantly feel as if you don’t have enough time in your day can be draining and tiresome. This is the reason we have decided to dedicate a blog post to 10 amazing mommy influencers who we think deserve to be credited for all the hours they have put in. Although we have named 10 of our favourite mommy influencers (that we have worked with) below, this blog post aims to serve as a celebration of all mothers who have mastered, or are in the process of mastering, the art of juggling motherhood and content creation.
BUT, before we dive into listing our top 10 mommy influencers, we think it’s important for you to understand why we have listed them within our top 10 and provide you with some insight into how you can go abouts making your content stand out online, just like these incredible women have done.
1. The quality of their content
If you take a glance at the pages of the mommy influencers we have listed below, you will notice that the way they have curated their feed and the QUALITY of the content they produce (whether that be for brands or on a personal basis) is extremely high. A lot of the time, people who are successful within this industry use professional videographers when shooting content and brands will take this into account when selecting influencers for certain jobs.
Our tip:
In order to build a reputation as a standout content creator online, it may be worth sacrificing some of your job earnings to pay a professional to capture your content. More importantly, try to build a relationship with a videographer/photographer who understands your vision.
2. The conceptualisation of their content
If you look at the brand work that these mommy influencers have done, some of the concepts they have come up with are outstanding. It’s one thing coming up with a concept that hits the brand objective, but it’s another thing to execute your own vision flawlessly.
Our tip:
Conceptualisation is key. The best content creators spend more time conceptualizing than executing.
3. Their ability to juggle being both a mother and a content creator
Amongst all the stresses that come with motherhood and content creation, the manner in which the below mommy influencers go about doing their work is remarkable. They ensure that deadlines are met without excuses and amongst all their juggling, maintain a friendly and professional working relationship on campaigns. Their time management is exceptional.
Our tip:
Time management can be the make or break in a world that always seems to be running away from you. Create a weekly time management schedule and plan your content creation accordingly.
4. They tell their own authentic stories of motherhood
This is one of the more important things to note. There is no blanket approach to motherhood. Yes, one can learn a great deal from and be guided by other mothers who have gone through it before, but YOUR journey with YOUR child is unique.
Our tip:
The content you create should be an extension of your personal journey with your child/children. Show the chaos, show the ups, show the downs. Be true to your own narrative.
So, with all of the above in mind and without further ado,
We have had the honor of working with (in no particular order) below:
Instagram handle: buli_makhubo
Buli Makhubo is a face that our PHI campaign managers have become very familiar with. As an Architect and mother to one of the CUTEST little girls in South Africa, we had the privilege of recently working with Buli on two amazing campaigns, namely for; Yaga & Zoie Health. As someone who is into fashion as well as health and wellness, we knew Buli would be a great brand fit for both campaigns. We have worked alongside her in the past and will continue to work alongside her in the future. If you are looking for our reasons why, check out the content she created for both campaigns below… then you’ll get the gist of it.
Click here to see the incredible work she did on the Yaga Campaign
Instagram handle: karabo_didi
Not only is Didi the mother of a beautiful young boy, she is also an attorney; the definition of a female powerhouse if you ask us. On top of this, she is an outstanding content creator who finds a passion in sharing her own journey of motherhood, marriage, lifestyle and home styling online. As an agency, PHI prides ourselves on working with multifaceted individuals and Didi hits this nail on the head. We also had the opportunity to work with her on one of our recent Yaga campaigns which was honestly such a pleasure. To see why we love her so much, take a look at what she came up with for Yaga below:
Click here to see the incredible work she did on the Yaga Campaign
Instagram handle: one.loved.mama
If we were to reference an expert juggler within the mommy influencer category, one of the first names that would come to our lips would be Keratilwe Mphafudi. As a mother of three boys, let's say that again… 3 BOYS, one can only imagine the chaos she deals with on a daily basis. On top of this, she is a believer in homeschooling, meaning she takes a very hands on approach with her kids, which can only be admired. Aside from parenting, Keratilwe’s love for fashion and lifestyle resulted in her joining our beautiful list of mommy influencers for our recent Yaga campaign. We absolutely loved her work and know you will too.
Click here to see the incredible work she did on the Yaga Campaign
Instagram handle: carajoycpt
As if being a mother wasn’t hard enough as it is, Dr Cara Joy Rinkwest-Haynes stands out as the epitome of someone who utilises every second of every day to her advantage. Being able to work long hours, create outstanding content and still be an amazing mother to her daughter Adrienne, is the reason we want to celebrate her. It goes without saying that as a Doctor, health formulates a big part of her life and this is exactly why we thought she’d be a great fit for the recent Zoie Health Campaign we ran. This is definitely a mother worth following and if you don’t believe us, we’ll let her content speak for itself.
Click here to see the incredible work she did on the Zoie Health Campaign
Instagram handle: thegab14
Introducing yet another one of our Zoie Health, mommy influencers, Gabi Baatjes. As a Graphic designer and the mother to her newly born baby boy, Gabi is somehow also finding enough time in her day to put the hours in, in order to ascertain her Honours Degree in Media Studies. On top of this, she is a phenomenal content creator that is extremely consistent in the work she produces for brands. We absolutely loved the work she produced on the Zoie Health campaign and hope you can understand the standard we expect from the people we work with by looking at the content she created below…
Click here to see the incredible work she did on the Zoie Health Campaign
Instagram handle: kabello_mohale
Kabello Mohale is a mother whose journey we followed quite closely. From an agency side of things, we really loved the story she started to tell regarding her months of pregnancy, all the way to the point that she introduced her baby boy to the world. It felt extremely natural and transparent. Not only has she now taken on the role of being a full time mother, but she is also an amazing speaker, content creator and Youtuber. She became another addition to our powerful Zoie Health influencer team. Have a look below to see how she executed the campaign in her own unique way below:
Click here to see the incredible work she did on the Zoie Health Campaign
Instagram handle: tshepi_varrie
Tshepiso was another one of our fabulous Zoie Health influencers who was an amazing voice behind the campaign which aimed at opening up a platform for conversations between women as well as mothers. Her approach to life is exactly why we chose her for this campaign. She naturally comes across as kind, caring and the love she has for her family is evident in everything she creates. In saying this, we love her content as much as she loves her family, and we are sure you will too.
Click here to see the incredible work she did on the Zoie Health Campaign
Instagram handle: babalwa_mcaciso_
Babalwa Ndlwana is someone who has grown alongside People Have Influence since our agency started. Over the years, we have watched her grow into the AMAZING mother she is today and at the age of 26 with two boys, she has shown that hard work pays off . The content she creates with her boys is too adorable for words and this is why she was selected to take part in one of our more recent Spar campaigns. The content she captured was fun, well shot and most importantly, looked like so much fun for the boys.
Check out the amazing images she shot in her carousel post here for the Chikka Chicken Campaign…
Instagram handle: selflovingblackwoman
If there was a cuteness cup, Antonette and her baby girl would make ours overflow! Earlier on this year, we had the honour of working alongside Antonette on a campaign we did for Tekkie Ties. On top of being a mother, Antonette is also an Artist Manager working for WMG talent representatives. If you are in the industry, you’ll know how time consuming Artist Management is and to be an exceptional content creator on top of it all is something to be proud of. Speaking of pride, this is exactly what we have in relation to the content that Antonette created for the campaign. Have a look here and see for yourself.
Instagram handle: tukiyamulusa
Tukiya Mulusa is someone very close to our hearts at People Have Influence. After getting to know her and her daughter Lwandle on a personal level, we cannot praise this fashion queen enough for the way in which she tackles motherhood. The content she creates is always of the highest quality and her parenting style is phenomenal. As probably one of the drippiest mothers out there, we had the pleasure of also working alongside Tukiya on the Tekkie Ties campaign and from her content, you’ll understand why we have so much love for her. Click here to see her content!
If you have made it this far and have managed to read this blog post while consistently lulling those voices in your head shouting, “Amen!”, everytime we recognised the amount of effort and work that mommy influencers have to put in on a daily basis, we are glad that we could act as the digital microphone for those who needed to hear it.
We hope that within this blog post, you have been able to celebrate yourself, celebrate the work of those around you, and most importantly, that you have managed to take something away from this that either inspires or motivates you to continue to keep grinding down your own individual paths in life. Should the time ever come where you feel your content creation cup is looking half empty, remember that there is a whole community of mothers who know what you are going through. You are never alone.
Share this blog with a mommy content creator who needs to see it and let her know that you (as well as all of us at P.H.I. are rooting for her!!)
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
