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In celebration of Youth Day, we briefed our resident Gen Z team member to take the lead: from concept to design to the all-important insights on how to better connect with Gen Z audiences, straight from the source.
To round off the month, they’ve chosen to spotlight 9 bold, talented, and influential South African Gen Z creators who are making serious waves on TikTok, Instagram, YouTube, and beyond. These creators aren’t just going viral, they’re building real communities, setting trends, and showing the rest of us in the PHI office a thing or two.
From beauty breakdowns and daily vlogs to dance trends, digital diaries, and deep conversations, these creators are leading, not following.
Whether they’re building community on TikTok, showing up consistently on YouTube, or dropping bangers on Spotify, their content has one thing in common: it connects with their viewers.
If you’re serious about skincare that goes beyond the surface, cosmetic chemist Arianna is a must-follow.Based in Cape Town, she uses her Instagram and TikTok platforms to demystify product ingredients, review beauty must-haves, and share lifestyle snippets through relatable vlogs. With over 14.3K TikTok followers and a growing presence on Instagram, Arianna strikes the perfect balance between entertainment and education, making beauty content feel both aspirational and accessible.
Ato is a YouTuber whose charm, wit, and relatability jump through the screen. With 18.2K subscribers, his content ranges from vlogs and reaction videos to hilarious challenges with friends. He collaborates with other local creators on both Instagram and Youtube, providing a feel-good look into Gen Z life in South Africa. Ato has built his following through consistency, humour, and a unique on-screen energy that makes his audience feel like part of the crew. A true Gen Z creator with a natural on-camera charm, Ato invites audiences into his world, one unfiltered moment at a time.
Host of the “Been There, Felt That” podcast, Sabian creates personal, motivational, and reflective content that his listeners connect with. More than just a content creator, Sabian is a digital marketer and podcast host committed to meaningful storytelling. His podcast shares honest reflections on topics like mental health, self-development, and relationships. With an audience on Spotify, YouTube, Instagram and TikTok, Sabian offers depth in a digital space often crowded by surface-level content. He’s known for his calm presence and motivational tone that resonates with listeners seeking growth and connection.
Mila is a true multi-talent: from dancing to content creation, she’s a Gen Z it-girl through and through.She has over 378.7K followers on TikTok and 60K on Instagram, where she posts everything from viral dance trends and hauls to faith-based reflections and fashion reels. Her energy is vibrant and her aesthetic is spot-on. Mila brings confidence and movement to every frame, making her content both fun and fiercely original.
From viral TikToks to streaming platforms, Ben is redefining South Africa’s indie music scene. With heartfelt tracks like “Was It Real,” Ben has struck a chord with fans for his emotional honesty and sonic storytelling. Raised in St. Francis Bay and now based in Cape Town, he’s captured attention across Spotify and Apple Music while building a growing audience on social media. His music is deeply personal, universally relatable, and filled with soul.
Thando is a Cape Town and Johannesburg-based student and digital creator who blends lifestyle, beauty, and real talk. On YouTube (6.78K subscribers) and Instagram (20K followers), she documents her journey as an accounting student, sharing moments of study life, daily routines, and self-care. Her vlogs are real, intimate, and refreshingly relatable - offering an honest glimpse into her life as a young South African woman navigating it all. Her content is a reminder that you don’t need to curate perfection to be impactful, you just need to show up as yourself.
If you’ve scrolled through TikTok, you’ve probably come across Tim. With over 318.5K followers, he brings chaotic university humour to life through comedic skits and daily antics. He creates content that students genuinely relate to, blending authenticity with a magnetic personality.
For health, wellness, and slow-living inspiration, Joan is the one to watch. Her Instagram (22.8K followers) is full of mindful content: daily runs, nourishing meals, and honest reflections on showing up for yourself. On YouTube, she shares vlogs that bring us along her daily life and get to know her better. Joan’s content is calm, purposeful, and full of grace, an inspiring digital escape.
Terrence carved out his niche with casual yet compelling OOTD TikToks, and his following has grown to over 41.2K. Based on TikTok and Instagram, his content includes day-in-the-life snippets, fashion, and good vibes with friends. His low-key style and relatable presence make him a staple in South Africa’s Gen Z creator space
These 9 creators represent the future of Gen Z - they are creative, bold, and unapologetically themselves. They’re building communities, starting conversations, and redefining the types of content that people love to engage with.
Whether you’re a brand looking for fresh talent to collaborate with, or a fellow creator seeking inspiration, don’t sleep on these stars. Follow their journeys, tune into their content, and keep your eye on the wave they’re creating, because it’s only getting stronger.
Looking to tap into Gen Z audiences with Gen Z talent? Chat with us and let's see make some magic together !
In celebration of Youth Day, we briefed our resident Gen Z team member to take the lead: from concept to design to the all-important insights on how to better connect with Gen Z audiences, straight from the source.
To round off the month, they’ve chosen to spotlight 9 bold, talented, and influential South African Gen Z creators who are making serious waves on TikTok, Instagram, YouTube, and beyond. These creators aren’t just going viral, they’re building real communities, setting trends, and showing the rest of us in the PHI office a thing or two.
From beauty breakdowns and daily vlogs to dance trends, digital diaries, and deep conversations, these creators are leading, not following.
Whether they’re building community on TikTok, showing up consistently on YouTube, or dropping bangers on Spotify, their content has one thing in common: it connects with their viewers.
If you’re serious about skincare that goes beyond the surface, cosmetic chemist Arianna is a must-follow.Based in Cape Town, she uses her Instagram and TikTok platforms to demystify product ingredients, review beauty must-haves, and share lifestyle snippets through relatable vlogs. With over 14.3K TikTok followers and a growing presence on Instagram, Arianna strikes the perfect balance between entertainment and education, making beauty content feel both aspirational and accessible.
Ato is a YouTuber whose charm, wit, and relatability jump through the screen. With 18.2K subscribers, his content ranges from vlogs and reaction videos to hilarious challenges with friends. He collaborates with other local creators on both Instagram and Youtube, providing a feel-good look into Gen Z life in South Africa. Ato has built his following through consistency, humour, and a unique on-screen energy that makes his audience feel like part of the crew. A true Gen Z creator with a natural on-camera charm, Ato invites audiences into his world, one unfiltered moment at a time.
Host of the “Been There, Felt That” podcast, Sabian creates personal, motivational, and reflective content that his listeners connect with. More than just a content creator, Sabian is a digital marketer and podcast host committed to meaningful storytelling. His podcast shares honest reflections on topics like mental health, self-development, and relationships. With an audience on Spotify, YouTube, Instagram and TikTok, Sabian offers depth in a digital space often crowded by surface-level content. He’s known for his calm presence and motivational tone that resonates with listeners seeking growth and connection.
Mila is a true multi-talent: from dancing to content creation, she’s a Gen Z it-girl through and through.She has over 378.7K followers on TikTok and 60K on Instagram, where she posts everything from viral dance trends and hauls to faith-based reflections and fashion reels. Her energy is vibrant and her aesthetic is spot-on. Mila brings confidence and movement to every frame, making her content both fun and fiercely original.
From viral TikToks to streaming platforms, Ben is redefining South Africa’s indie music scene. With heartfelt tracks like “Was It Real,” Ben has struck a chord with fans for his emotional honesty and sonic storytelling. Raised in St. Francis Bay and now based in Cape Town, he’s captured attention across Spotify and Apple Music while building a growing audience on social media. His music is deeply personal, universally relatable, and filled with soul.
Thando is a Cape Town and Johannesburg-based student and digital creator who blends lifestyle, beauty, and real talk. On YouTube (6.78K subscribers) and Instagram (20K followers), she documents her journey as an accounting student, sharing moments of study life, daily routines, and self-care. Her vlogs are real, intimate, and refreshingly relatable - offering an honest glimpse into her life as a young South African woman navigating it all. Her content is a reminder that you don’t need to curate perfection to be impactful, you just need to show up as yourself.
If you’ve scrolled through TikTok, you’ve probably come across Tim. With over 318.5K followers, he brings chaotic university humour to life through comedic skits and daily antics. He creates content that students genuinely relate to, blending authenticity with a magnetic personality.
For health, wellness, and slow-living inspiration, Joan is the one to watch. Her Instagram (22.8K followers) is full of mindful content: daily runs, nourishing meals, and honest reflections on showing up for yourself. On YouTube, she shares vlogs that bring us along her daily life and get to know her better. Joan’s content is calm, purposeful, and full of grace, an inspiring digital escape.
Terrence carved out his niche with casual yet compelling OOTD TikToks, and his following has grown to over 41.2K. Based on TikTok and Instagram, his content includes day-in-the-life snippets, fashion, and good vibes with friends. His low-key style and relatable presence make him a staple in South Africa’s Gen Z creator space
These 9 creators represent the future of Gen Z - they are creative, bold, and unapologetically themselves. They’re building communities, starting conversations, and redefining the types of content that people love to engage with.
Whether you’re a brand looking for fresh talent to collaborate with, or a fellow creator seeking inspiration, don’t sleep on these stars. Follow their journeys, tune into their content, and keep your eye on the wave they’re creating, because it’s only getting stronger.
Looking to tap into Gen Z audiences with Gen Z talent? Chat with us and let's see make some magic together !
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
