A press kit, often referred to as a media kit in business environments, is a set of promotional materials that provide information about a person, company, organization or cause and is distributed to the media or to agencies, for promotional use.
When starting a brand, a media kit is used to tell the brand's story in a 360 degree approach. In short, it explains what the brand is, what they do and services they offer. The same applies when you are starting or trying to promote your personal brand as an influencer… YES, influencers have media kits and this is ESSENTIAL for when you start working with brands. Think of a media kit as a CV to get you more jobs and paid for work by either brands or agencies. As an influencer, when brands want to work with you, the first thing they will ask (or should ask) you for is your media kit.
As a personal brand (yes, being an influencer is a personal brand FYI ;) ), you should be updating your media kit every 2 months and you should be actively updating it to continuously portray the best version of yourself.
The information on the media kit is obviously very important [we shall be sharing 10 tips below on the mandatory information to include] but the design of it also plays a BIG role. The look and feel of your media kit should also be unique to you and a visual representation of the type of personal brand you are.
LASTLY, a little bonus tip (tip number 11 if you will)- If you don’t know where to start designing your media kit, Canva is a good place to start as they have existing templates for you to work off as well as create your own with a template as a guideline! Plus, it’s FREE and we know we all love a great free tool!
We hope these 10 tips help you (you have no excuse now but to START) and PLEASE, as always, let us know if you enjoyed these tips and want more blogs like this by commenting on the instagram post on our social page!! We read EVERY.SINGLE.COMMENT!!
If you didn’t know this already, PEOPLE HAVE INFLUENCE has developed an online training course to help ALL aspiring influencers to grow their personal brands online. It has 17 years of knowledge packed up into 6 modules (1 hour per module) and it’s ALL online so you can do this from the comfort of your own home.
For more information on this course click here to read more about the online course. Or if you would like free training – click here.
A press kit, often referred to as a media kit in business environments, is a set of promotional materials that provide information about a person, company, organization or cause and is distributed to the media or to agencies, for promotional use.
When starting a brand, a media kit is used to tell the brand's story in a 360 degree approach. In short, it explains what the brand is, what they do and services they offer. The same applies when you are starting or trying to promote your personal brand as an influencer… YES, influencers have media kits and this is ESSENTIAL for when you start working with brands. Think of a media kit as a CV to get you more jobs and paid for work by either brands or agencies. As an influencer, when brands want to work with you, the first thing they will ask (or should ask) you for is your media kit.
As a personal brand (yes, being an influencer is a personal brand FYI ;) ), you should be updating your media kit every 2 months and you should be actively updating it to continuously portray the best version of yourself.
The information on the media kit is obviously very important [we shall be sharing 10 tips below on the mandatory information to include] but the design of it also plays a BIG role. The look and feel of your media kit should also be unique to you and a visual representation of the type of personal brand you are.
LASTLY, a little bonus tip (tip number 11 if you will)- If you don’t know where to start designing your media kit, Canva is a good place to start as they have existing templates for you to work off as well as create your own with a template as a guideline! Plus, it’s FREE and we know we all love a great free tool!
We hope these 10 tips help you (you have no excuse now but to START) and PLEASE, as always, let us know if you enjoyed these tips and want more blogs like this by commenting on the instagram post on our social page!! We read EVERY.SINGLE.COMMENT!!
If you didn’t know this already, PEOPLE HAVE INFLUENCE has developed an online training course to help ALL aspiring influencers to grow their personal brands online. It has 17 years of knowledge packed up into 6 modules (1 hour per module) and it’s ALL online so you can do this from the comfort of your own home.
For more information on this course click here to read more about the online course. Or if you would like free training – click here.
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
